While companies are winding down and everyone is beginning to take time off, the holidays can be a great time to take advantage of the moment and secure media coverage for clients. The joy of giving, the excitement of those receiving and the contagious spirit of the holidays has everyone more receptive to any feel-good story. With proper guidance, businesses can leverage fantastic exposure during this time of year and PR pros will know how to capitalize on the season, in a strategic way.
Media outlets are usually looking for stories and content this time of year. It’s important to remember that the news continues, with or without the holidays, and they are on the hunt for good stories.
Some topics are always perfect this time of year. An example is any type of award of recognition your company has received recently. If you support a charity during the holidays, send a press release about it, or invite journalists to cover the event. Its good publicity, not only for you, but for the charity or cause you support as well. If you’re a chef, publish your favorite holiday recipes. If you are a personal trainer, write a piece about the importance of staying fit and healthy and setting goals for the New Year. If you are an entertainment company, now is the time to promote your shows and events more aggressively so people can consider buying tickets as a holiday gift. If you are a hotel destination why not put together a holiday-only package that isn’t available the rest of the year? Remember, people are looking for originality and something special to give their loved ones.
Your holiday decorations are up, your shopping is done, and your planner is filled with fabulous holiday parties. Do celebrate, you worked hard all year, but don’t forget to take advantage of the season to reinforce your marketing message. It’s a magical time of year.
Sandrine Sebag, Senior Vice President, Regan Communications, Hartford
