Steamship Authority
Pierce Cote is named agency of record for the Steamship Authority
PROJECT
Deliverables
Media Crisis Support
Collateral Development
Media Buying & Planning
Since 1960, The Steamship Authority has been the lifeline to the Islands year-round. The Steamship Authority is the statutory regulatory body for all ferry operations between mainland Massachusetts and the islands of Martha’s Vineyard and TSA is the only ferry operator to carry automobiles to and from the islands.
The Authority also operates several freight vessels, thus serving as the main link for shipping any commercial goods that are not transported using the airports on Nantucket or Martha’s Vineyard.
SERVICES DELIVERED
As a result of a bid process, PCA was named as the lead marketing agency to provide integrated marketing support and products for the Steamship Authority.
The annual goals are to drive passenger traffic, and communicate service, schedules and other important information to the public.
The agency also provides media crisis support and messaging.
Working with the Pierce Cote team has been a great experience for us at Community Health Center. They gave a significant amount of thought to our marketing and communications needs, and created collateral and material that truly captured and promoted our mission.
– Christopher Ellis, Director of Organizational Advancement, Community Health Center
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