Mystic Aquarium

World-Class Animal Care Campaign

01

BRAND

Mystic Aquarium is one of the nations leading aquariums, home to thousands of aquatic animals.

The core of Mystic Aquarium’s mission is to inspire people to care for and protect our ocean planet through conservation, education and research. The aquarium provides world-class animal care.

02

PROBLEM

Mystic Aquarium wanted to elevate their brand message.

The aquarium was seeking a strategy that would help to build awareness with consumers  of their world-class, hospital-level animal care services.

03

SOLUTION &SERVICES

Regan Communications Group developed and executed a paid social advertising campaign.

The campaign targeted top funnel tactics as well as retargeting tactics to engage audiences, and drive up retention of the messaging.

1.
SA

PAID SOCIAL
ADVERTISING

2.
CS

CREATIVE
SERVICES

3.
PM

PROGRAMMATIC
MARKETING

04

RESULTS

2.1 MILLION IMPRESSIONS DELIVERED

87%
Ad recall lift among top funnel audiences
98%
Ad recall Lift among retargeted audiences
20K
Unique website click-throughs
94%
Video view through rate

RECENT CASE STUDY

PARTNERS

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