Eastern Regional Tourism District
ERTD ramps up it social presence
The Eastern Regional Tourism District (ERTD) represents 41 towns in Eastern Connecticut.
The eastern region is home to some of Connecticut’s top tourism destinations including Mystic Aquarium, Mystic Seaport, Foxwoods Resort Casino, and Mohegan Sun.
Mystic Country was the branded marketing name created by the state agency to market the region.
While Mystic, CT was the best-known town within the region, the dominant tourism driver and the namesake of the region – the 20 other communities were underrepresented.
Regan Communications Group developed and executed an organic social media strategy.
The strategy was built on a massive library of photo and video assets all curated by Regan.