Eastern Regional Tourism District

ERTD ramps up it's social presence

01

BRAND

The Eastern Regional Tourism District (ERTD) represents 41 towns in Eastern Connecticut.

The eastern region is home to some of Connecticut’s top tourism destinations including Mystic Aquarium, Mystic Seaport, Foxwoods Resort Casino, and Mohegan Sun.

02

PROBLEM

Mystic Country was the branded marketing name created by the state agency to market the region.

While Mystic, CT was the best-known town within the region, the dominant tourism driver and the namesake of the region – the 20 other communities were underrepresented.

03

SOLUTION &SERVICES

Regan Communications Group developed and executed an organic social media strategy.

The strategy was built on a massive library of photo and video assets all curated by Regan.

1.
SM

Social
Media

2.
CM

Content
creation

3.
IM

Influencer
Marketing

04

RESULTS

4k%
Unique page impressions
16.7%
Increase in page fans
4.1k%
Increase in engagement

RECENT CASE STUDY

PARTNERS

WE WORK WITH

Aroma_Joes
nyzc logog-modified
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Base_Camp
Celtics
Clear_Channel_Outdoor
Cross_Insurance
Herb_Chambers
Local_Union_25
H3
download (3)-modified
Marina_Studios
NE_Center
RIHA
St_Regis
Suburban_Propane
Suffolk
SullivanTire
Tailwind
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CTVISIT-modified