Charter Oak Federal Credit Union
Charter Oak grows their digital marketing strategy
Charter Oak Federal Credit Union is eastern Connecticut’s largest credit union and a leading financial institution in Connecticut.
Charter Oak offers full financial services, banking, investments, insurance, and more.
Charter Oak wanted to increase its marketing spend on digital platforms and grow online leads for mortgage products.
Regan Communications Group developed and executed paid digital advertising campaigns.
The strategy was developed to increase lead generation while maintaining a CPL within Charter Oak’s target range.