Charter Oak Federal Credit Union

Charter Oak grows their digital marketing strategy

01

BRAND

Charter Oak Federal Credit Union is eastern Connecticut’s largest credit union and a leading financial institution in Connecticut.

Charter Oak offers full financial services, banking, investments, insurance, and more.

02

PROBLEM

Charter Oak wanted to increase its marketing spend on digital platforms and grow online leads for mortgage products.

03

SOLUTION &SERVICES

Regan Communications Group developed and executed paid digital advertising campaigns.

The strategy was developed to increase lead generation while maintaining a CPL within Charter Oak’s target range. 

1.
DS

DIGITAL
SOLUTIONS

2.
CS

CREATIVE
SERVICES

04

RESULTS

43%
Reduction in cost per lead
137%
Increase in the conversion rate
227%
Increase in membership inquiries
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– Customer Name, Company

RECENT CASE STUDY

PARTNERS

WE WORK WITH

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