Catalyst
Pierce Cote begins a strategic brand review for Catalyst.
PROJECT
Deliverables
Renamed & rebranded the firm
Conducted competitive analysis
Conducted research with internal and external stakeholders
Developed positioning statement
Designed new name, logo, tagline and brand standards
Created advertising/PR campaign
A diversified architectural practice with an office in Yarmouthport, Massachusetts, Catalyst Architecture & Interiors provides comprehensive architectural and consulting services to commercial, civic and residential clients. You’ll find their work on remarkable buildings throughout Cape Cod, Southeastern Massachusetts and the Greater Boston Area.
SERVICES DELIVERED
We provided a full spectrum of support to Catalyst:
BRANDING: A strategic brand review which included a thorough competitive analysis and extensive stakeholder interviews which led us to a sound recommendation of their strategic positioning.
DESIGN AND CREATIVE: Development of new name options, along with tagline options. Ultimately provided final design based on the name selected by the Client, along with a brand standards guide.
BRAND RELAUNCH SUPPORT: We assisted in the development of a brand relaunch, including the reveal of the new name, and consequent marketing to further tell the brand story: this included print ads, collateral, and a full portfolio of branded presentation materials.
Working with the Pierce Cote team has been a great experience for us at Community Health Center. They gave a significant amount of thought to our marketing and communications needs, and created collateral and material that truly captured and promoted our mission.
– Christopher Ellis, Director of Organizational Advancement, Community Health Center
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