Big Brothers Big Sisters of Connecticut (BBBSCT)

Big Brothers Big Sisters uses Paid Media to drive increase in Mentorship

BRAND

Big Brothers Big Sisters of Connecticut is committed to creating a meaningful impact in the lives of children. Their mission revolves around partnering with underprivileged families to provide children with transformative one-on-one relationships alongside caring adult mentors, supported by professional guidance.

Their vision goes far beyond personal influence; they aspire to inspire, engage, and uplift entire communities across Connecticut. Their efforts are directed toward a future where young individuals realize their fullest potential, families flourish, schools excel, and communities prosper in strength.

PROBLEM

Big Brothers Big Sisters of Connecticut (BBBSCT) needed help leveraging paid digital advertising to increase the number of male volunteers (leads) for their Bigs community-based program. They were actively engaging their audience organically but they were not seeing a proportional increase in volunteers. While they could track the total volume of leads through their backend CRM, they did not have capabilities to properly attribute where the leads were coming from.

SOLUTION &SERVICES

Regan Communications Group was tasked to come up with a cost-effective solution to both bring new volunteers through Meta and Google advertising and configure marketing technology to properly attribute our lead generating efforts. Having worked with another Big Brothers Big Sisters chapter, we were in a unique position to consult and quickly solve the lack of visibility.

Within less than a week of creative approval, our team launched the first campaigns leveraging the learnings from our previous experience. The results started to show up almost instantaneously. Not only were they experiencing a big jump on the volunteer application volume, a significant percentage were highly qualified. In fact, after 5 short months, we had to scale down to help BBBSCT’s lead nurturing team catch up!