Jillian specializes in digital and social media management and demonstrates expertise in developing and executing public relations and social media strategies that generate coverage. With a focus in lifestyle and hospitality Jillian is responsible for planning, implementing, and monitoring clients’ Social Media strategies in order to increase brand awareness, improve Marketing efforts and keep up with the latest industry trends. Along with social media, Jillian has experience in executing short-term and long-term public relations strategies; planning events and product launches; drafting and distributing key press materials for internal and external use; maintaining client portfolios, and fostering client-media relationships.
