Pete Frates Archives - Regan Communications Group

Sports Corner: What the #IceBucketChallenge Has Done for ALS & Social Media

So the blog has been quiet for a while, unlike the #IceBucketChallenge, which has caught on like wild-fire. For those who may not know (but how can you not?!), the #IceBucketChallenge is to generate and perpetuate awareness of ALS, also known as Lou Gehrig’s Disease. There has been plenty written about the #IceBucketChallenge, from its


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