Update on Instagram’s New Algorithm

  Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently.   Many

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Super Bowl Recap: Commercials and Branding (Part II)

This year’s Super Bowl brought excitement and lots of screaming at TVs as New England Patriots cornerback Malcolm   Butler intercepted the final pass to end the game in victory. As exhilarating as the game was, the Ad Bowl caused various reactions with commercials pulling at our heartstrings, making us aware of important social issues and, of

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I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the

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Girls Rule

There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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