Former WEEI and Encore Boston Harbor Executive to Serve on Leadership Team as SVP/Strategic Partnerships
BOSTON, June 27, 2024 — Regan Communications Group (RCG), New England’s largest privately-held strategic communications firm and the seventh largest in the United States, is proud to announce the hiring of Joseph Zarbano as Senior Vice President/Strategic Partnerships.
“Joe’s many accomplishments have captured the notice, and earned the respect, of numerous leaders and decision-makers within the media and business sectors in Massachusetts and beyond,” said RCG Chief Operating Officer Mark Lund. “Joe’s experience at forging partnerships and enhancing value for clients help position our company for even greater future success.”
Mr. Zarbano brings a diverse communications background to the RCG leadership team. Spending the first 14 years of his career in the Boston sports media market, he served as the chief programming executive at the WEEI Sports Radio Network, overseeing the Boston Red Sox Radio Network and coverage of New England’s favorite sports teams. He led the station to a Marconi Award in 2018.
For seven years, Mr. Zarbano’s efforts directing the annual WEEI/NESN Jimmy Fund Radio Telethon helped raise more than $25 million to advance adult and pediatric cancer care and research at Boston’s world-renowned Dana-Farber Cancer Institute.
In 2021, Mr. Zarbano joined Encore Boston Harbor, where he led the retail launch of sports betting and assisted in the resort casino’s government relations and community relations efforts. He worked to ensure that Encore owner Wynn Resorts fulfilled its mission to be culturally relevant and philanthropically impactful by securing partnerships with local institutions such as the Boston Celtics, Boston Bruins, New England Patriots, Pan Mass Challenge, and Martin Richard Foundation.
“I’m honored to join this great team of professionals who have a laser focus on getting results for our clients and partners,” Mr. Zarbano said. “For four decades Regan has been the region’s strategic communications leader; I’m thrilled for this opportunity to help strengthen and grow the Regan brand even further, build exciting new partnerships, and help our clients best convey their message and tell their story.”
ABOUT REGAN COMMUNICATIONS GROUP
The seventh largest privately-held strategic communications firm in the United States, Regan Communications Group was founded in 1984 by George K. Regan Jr., the former press secretary to Boston Mayor Kevin White and Director of Communications for the City of Boston. A full-service strategic communications firm, RCG provides public relations, digital content creation and management, advertising, marketing, government relations, and community relations services to numerous clients in the business, financial, hospitality, philanthropic, government, arts, and non-profit sectors. Headquartered in Boston, the firm also operates offices on Cape Cod and in Rhode Island, Connecticut, New York, Washington D.C., Charleston, S.C., and Florida.
