“I love it when a plan comes together.” This oft spoken line by Colonel John “Hannibal” Smith, played by George Peppard on the TV show “The A-Team,” speaks perfectly to people’s love of watching the process or progression of things. Unfortunately that takes time, and getting viewers’ attention for even 15 seconds has become increasingly
Who, What, Where Who is your audience? What message do you want to convey? Where will this video be seen? The answers to these questions go a long way towards creating an effective video. Be sure to get input from all of the departments/decision makers in your organization. Make it professional These days everyone
Green screen videos are nothing new. If you’ve ever watched the weather report on the news, you’ve seen a green screen at work. As the name suggests, a green screen is a green background used for video production. The green background can be replaced in post production with a cityscape, mountain range, graphics or
Recently, Regan Original Video went cruising in Boston Harbor aboard the Odyssey, one of three Boston-based cruise ships in Entertainment Cruises‘ fleet. They sought a video to showcase the remarkable array of services offered on their signature luxury vessel docked conveniently at Rowe’s Wharf. The Odyssey is a classic, elegant dining cruise experience with unmatched harbor
There are three major components to going for a run: the warm up, the run itself, and the cool down; shooting a video isn’t much different. Team Creative got the chance to work and run with Thomas Grilk, the Executive Director of the Boston Athletic Association, to create a video highlighting his leadership throughout the
It isn’t easy to make insurance seem exciting, but once Regan Original Video set up shop at Gillette Stadium last month to assist client Cross Insurance at its day-long Construction Summit; that became the PR goal from the word go. Our job was to interview some of the event’s primary speakers, along with others in
Many times our clients need to shoot their talent in front of a green screen in order to later replace the background with branded material that may not yet be conceived. This technique is nothing new, everyone from the local network weather man to big budget Hollywood blockbusters use green and blue screens as a
Thirty million Americans are living with liver disease, and the American Liver Foundation is here to help. The Foundation looked to Regan Original Video to produce a mission video that would showcase the important work they do, not just in New England, but across the country. To properly convey the scope of the American Liver
When Dependable Cleaners wanted to highlight the luxury garment care provided by their Style division, the company looked to Regan Communications Group to provide them with a video that would showcase their mission and work. Regan Original Video combined creativity and collaboration with Boston style blogger Shauna Gallagher of LikeSoPretty.com to produce a high-end product
Regan Original Video produced an impactful PSA on behalf of the American Liver Foundation for the 2014 Daytona 500. The 30 second spot appeared on the Jumbotron at the race site over 70 times throughout the 3 day event this February. Up to 1.2 million viewers had the opportunity to hear a touching story and