Update on Instagram’s New Algorithm

  Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently.   Many

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Franciscan Children’s Dancing in the Rain Dinner Gala

#Spring has sprung in Boston! Each year the beginning of spring marks the end of winter, but it also marks the kick-off of another season- “gala season!” This year we kicked off “gala season” at Franciscan Children’s Dancing in the Rain Dinner Gala on March 4th at the InterContinental Boston. While some have come to

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Get out and ‘Gram- Walk to the Sea

  Let’s talk some more about social media, shall we?  As publicists, we realize that the impact social media has on a business cannot be underestimated and we pride ourselves on being experts at expanding social media platforms for our clients. Instagram has become a favorite social media platform for users as well as for

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Picture Perfect PR Starts with Perfect Pictures

  Photography has always been an integral component of public relations, but with the advent of social media, photos – good photos – are increasingly playing an important role in PR and marketing efforts.  Facebook, Pinterest, Twitter, Instagram, websites, multi-media reporting all help increase visibility for your clients and products.  Photos command attention, and they

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Instagram Accounts We Love

  It’s been said more than once on this blog that social media is important to the communications and public relations industries. As publicists, we’re constantly scanning our social media newsfeeds that we curate for ourselves to stay on top of the news, whether it’s personal or corporate accounts that we follow. As a social

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Team NYC Does #NYFW 2015

As if New York City isn’t already overwhelming enough for the common folk, this past week NYC was bombarded graced with the hustle and bustle of New York Fashion Week, otherwise known as #NYFW. This year, Regan Communications was able to get in on the action. Take a look:  On Thursday, February 12, RCG client Capitale NY kicked off Fashion

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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The Growing Appeal of Instagram

We all know Instagram is a free social platform that allows you to share pictures with your friends and followers and interact with other members of the online community–but how can it be used it to increase exposure for our clients? Many businesses are now using Instagram as part of their PR strategy. Earlier this

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