Shooting Video on a Green Screen

  Green screen videos are nothing new. If you’ve ever watched the weather report on the news, you’ve seen a green screen at work. As the name suggests, a green screen is a green background used for video production. The green background can be replaced in post production with a cityscape, mountain range, graphics or

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Always Be Authentic

Authenticity Can’t Hide, So Always Be Authentic! Publicists have always seemed to have a reputation of for being people who “spin” a story who concoct meaningless statements and apologies in order to put their clients in the best light possible. However, over the last decade at least, there has been an undeniable shift in PR

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Chach’s Sports Corner: Richard Sherman takes pressure off Seahawks

PR nightmare or PR dream? That is the question with Richard Sherman. For the media, we know they pounce on the outlandish sound bite like they do the free buffet laid out for them prior to every game. Richard Sherman is brilliant. He did the Seattle Seahawks a favor. He took the “microscope of scrutiny”

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