{"id":44729,"date":"2016-09-22T20:52:10","date_gmt":"2016-09-22T20:52:10","guid":{"rendered":"https:\/\/regancomm355.e.wpstage.net\/?p=3152"},"modified":"2016-09-22T20:52:10","modified_gmt":"2016-09-22T20:52:10","slug":"the-pumpkin-spice-latte-2","status":"publish","type":"post","link":"https:\/\/regancomm.com\/the-pumpkin-spice-latte-2\/","title":{"rendered":"The Pumpkin Spice Latte Has More Followers Than You"},"content":{"rendered":"
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We are welcoming fall with open arms and getting in-season with all things October. That means football<\/a>, a trip to Spookyworld <\/a>in New Hampshire, a new fall wardrobe at the Simon Outlets (#foundatsimon<\/a>), perhaps a trip to the sunny Charleston, SC – and what would the fall be without a PSL? While the delicious flavors of fall in our cup are impressive enough, we were intrigued by the excellent incorporation of marketing as an essential part of our season. We are diving deep into the marketing strategy of the PSL, from its birth in the Liquid Lab to the cult classic-esque culture of this popular drink.<\/p>\n While you can find PSLs from Dunkin’ Donuts to Thinking Cups near and far, Starbucks has taken the reigns on advertising this fall-in-a-cup drink quite perfectly, and it all started in early 2003. It is no joke that it was created in what Starbucks calls their research and development space, the “Liquid Lab”. Peter Dukes was the the product manager who led the development. The spiced drink was inspired by a “forkful of pumpkin pie followed by a sip of hot espresso”. Testing began in Washington D.C and Vancouver, and has been sipped over 200 million times since 2015.<\/p>\n This drink is iconic and gets the press talking. Here are a few of our favorite peices :<\/p>\n Influencer marketing is an essential tool for PR today. It can get a bit pricey, but sometimes a brand is just so good they influencers are promoting a product for free, and without being asked! Here a few of our favorite influencers that are helping Starbucks PSL:<\/p>\n Social media is crucial for your brand<\/a>. It’s no surprise that PSL has its own hashtag, Instagram, and Tumblr account. Here are a few of our favorites:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Long live the PSL!<\/p>\n","protected":false},"excerpt":{"rendered":" We are welcoming fall with open arms and getting in-season with all things October. […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[171,46],"tags":[547,548],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/44729"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=44729"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/44729\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=44729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=44729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=44729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The beginning of the Pumpkin Spice Latte<\/h3>\n
Pumpkin Spice Latte in the News<\/h3>\n
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Free Influencer Marketing<\/h3>\n
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social media & user generated content<\/h3>\n
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The Takeaway<\/h3>\n
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