{"id":32883,"date":"2016-09-09T13:46:46","date_gmt":"2016-09-09T13:46:46","guid":{"rendered":"https:\/\/regancomm355.e.wpstage.net\/?p=3124"},"modified":"2016-09-09T13:46:46","modified_gmt":"2016-09-09T13:46:46","slug":"social-media-audience","status":"publish","type":"post","link":"https:\/\/regancomm.com\/social-media-audience\/","title":{"rendered":"3 Ways to Find Your Ideal Social Media Audience"},"content":{"rendered":"

\"pasted-image-at-2016_09_07-01_06-pm\"<\/p>\n

Finding your ideal social media audience doesn\u2019t have to be as daunting as it sounds. If you\u2019re not ready to work with a social media expert or team just yet, there are a few ways you can begin the process on your own. Here are three of our favorites:<\/p>\n

    \n
  1. Utilize<\/em> simple (and free!) analytics.<\/em> Don\u2019t let the term \u2018analytics\u2019 scare you away. Instead, embrace it! If you\u2019re just starting out, take advantage of the free tools that are accessible to you.
    \n\"social
    \nFor example, have you transitioned your Instagram account to a business account? It takes less than 5 minutes and can prove quite helpful. First, it gives your followers an easy way to contact you thanks to the \u2018contact\u2019 button right at the top of your profile. Second, you\u2019ll also have access to some top-level analytics. Click on \u2018Followers\u2019 and you\u2019ll be able to see the gender, age range, and top locations breakdown, as well as what days\/hours your followers are active.<\/p>\n

    Use this insight to post when your audience is online (keep in mind that others are doing the same, so you might be posting at a much more active time), and share content relevant to your users\u2019 top locations and other demographics.<\/li>\n

  2. Create a survey. <\/em>This might sound old schools, but it works. If you want to know more about your audience, why not just ask them? It might surprise you. For example, I created a survey for my personal blog, By Gabriella, and learned so much about my audience. I found out what content they enjoy the most, what they\u2019d like to see more of, and a little bit about them, as well. If you\u2019re looking for your ideal social media audience, find out who\u2019s already engaging with you by asking them directly.
    \n\"social<\/li>\n
  3. Craft content based on your results<\/em>. After you\u2019ve taken advantage of those free analytics and created a survey for your existing audience, act on your results! Create content that both fits within your brand and resonates with your audience. Share on the social media channels where they\u2019re most active and engage with your followers when they engage with you. Use your posts and content to create a conversation; don\u2019t assume the conversation ends after you hit publish.<\/li>\n<\/ol>\n

    What are some pain points you have with your social media presence? Send us a tweet and let us know how we can help!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Finding your ideal social media audience doesn\u2019t have to be as daunting as it sounds. […]<\/p>\n","protected":false},"author":9,"featured_media":3125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[171,73],"tags":[528,358,529,530,531,532,58,533,534],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32883"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32883"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}