{"id":32867,"date":"2016-06-21T13:21:38","date_gmt":"2016-06-21T13:21:38","guid":{"rendered":"https:\/\/regancomm355.e.wpstage.net\/?p=3013"},"modified":"2016-06-21T13:21:38","modified_gmt":"2016-06-21T13:21:38","slug":"perfect-pitch","status":"publish","type":"post","link":"https:\/\/regancomm.com\/perfect-pitch\/","title":{"rendered":"Making the Perfect Pitch"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/regancomm355.e.wpstage.net\/content\/uploads\/2016\/06\/perfect-pitch--1024x683.png\" alt=\"Perfect Pitch\" height=\"529\" width=\"794\" class=\"alignnone wp-image-3016 \" \/><\/p>\n<p>Making the perfect pitch: A task for those in the PR industry that can sometimes take longer than expected. Nevertheless, it\u2019s an important staple of the business and, surprise, it doesn\u2019t have to take more pitching time to maximize effectiveness. We\u2019ve gathered a few tips for pitching that will help make the process run a whole lot smoother.<\/p>\n<h3><b>Tips for\u00a0your Perfect Pitch to Maximize Success:<\/b><\/h3>\n<ul>\n<li><b>Relevance<br \/>\n<\/b><span style=\"font-weight: 400\">Make sure the content you\u2019re pitching is actually relevant to the outlet you\u2019re pitching it to. Nothing bugs media outlets more than receiving emails or phone calls where PR pros are spouting off content that doesn\u2019t pertain to them. <\/span><\/li>\n<li><b>Research<br \/>\n<\/b><span style=\"font-weight: 400\">Do your research on the outlets and people that you\u2019re reaching out to. For instance, a beauty blogger <\/span><i><span style=\"font-weight: 400\">might<\/span><\/i><span style=\"font-weight: 400\"> not be interested in the new restaurant your client is opening this weekend. Make sure you know what the person\u2019s beats and interests are, and how that would relate to the \u00a0\u00a0\u00a0content you\u2019re pitching them.<\/span><\/li>\n<li><b>Make it Short and Sweet<br \/>\n<\/b><span style=\"font-weight: 400\">No one likes to read a long, exaggerated essay when they can get the point in one paragraph. It\u2019s important to cut out all that extra \u201cfluff\u201d and get to the point. The people you\u2019re pitching to have extremely busy days, as do you, so don\u2019t waste either of your time!<\/span><\/li>\n<li><b>Subject Line is Key<br \/>\n<\/b><span style=\"font-weight: 400\">Capture the reader\u2019s attention with the subject line. That tiny space is the biggest indication of whether or not they will open the email or send it straight to trash. <\/span><a href=\"http:\/\/www.businessinsider.com\/how-to-write-an-email-subject-line-2015-1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Writing a compelling subject line<\/span><\/a><span style=\"font-weight: 400\"> may sound simple, but it can be the hardest part about writing a pitch. <\/span><\/li>\n<li><b>Follow Up<br \/>\n<\/b><span style=\"font-weight: 400\">Always send follow up messages, whether that\u2019s in the form of an email or a quick phone call. And who knows, if you do the whole process right, you might just become one of their go-to PR pros. There\u2019s <\/span><i><span style=\"font-weight: 400\">always <\/span><\/i><span style=\"font-weight: 400\">a chance for <\/span><a href=\"https:\/\/regancomm355.e.wpstage.net\/2016\/04\/regan-communicationsnetworking-for-pr-professionals\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">networking<\/span><\/a><span style=\"font-weight: 400\">!<\/span><\/li>\n<\/ul>\n<p>The perfect pitch may take a couple drafts to complete but once you have it down, your client will be truly impressed!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making the perfect pitch: A task for those in the PR industry that can sometimes [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[46,33],"tags":[438,378,439,125],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32867"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32867"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32867\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}