{"id":32849,"date":"2016-03-30T21:30:45","date_gmt":"2016-03-30T21:30:45","guid":{"rendered":"https:\/\/regancomm355.e.wpstage.net\/?p=2845"},"modified":"2016-03-30T21:30:45","modified_gmt":"2016-03-30T21:30:45","slug":"update-on-instagrams-new-algorithm","status":"publish","type":"post","link":"https:\/\/regancomm.com\/update-on-instagrams-new-algorithm\/","title":{"rendered":"Update on Instagram\u2019s New Algorithm"},"content":{"rendered":"
\"Update
Update on Instagram’s new Algorithm<\/figcaption><\/figure>\n

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Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users\u2019 personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn\u2019t effective yet, but it was tested out on a relatively small group recently. <\/span><\/h4>\n

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\"Turn
Photo from: https:\/\/www.instagram.com\/p\/BDfffBXKOg_\/<\/figcaption><\/figure>\n

Many Instagram users, however, were furious about the feature immediately since many Instagrammers were engaging their followers to turn on push notifications – so that each time a user shares a photo on Instagram, their followers will receive a push notification. Mocking memes and hashtags like #newalgorithmsucks went viral<\/a>. Why are these users so mad about it? Possibly because many Instagram influencers are prompting their followers to turn on notifications. It seems that they are afraid of losing followers. Should they be, though? Let\u2019s take a look at what the new algorithm does and why you shouldn\u2019t freak out about it<\/p>\n

Instagram has been using the reverse-chronological ordered feed since its inception, and as of right now, \u201cpeople miss on average 70 percent of their feeds,\u201d according to Instagram. Thus, the online mobile photo-sharing company developed an algorithm that users can see the moments they <\/span>might <\/span><\/i>care about first in their feeds. The order of feeds mostly relies on the user\u2019s interaction and engagement history on Instagram. Although the feature is still in its testing phase, you and your business should keep an eye on the information and stay positive about it. Here\u2019s why:<\/span><\/p>\n

 <\/p>\n

    \n
  1. \n
    \"instagram<\/a>
    Image from: https:\/\/www.searchenginejournal.com\/instagram-to-introduce-new-algorithm-based-feed\/159753\/<\/figcaption><\/figure>\n

    You can identify your true targets on Instagram. Since your audiences are seeing the posts based on their viewing habits and interaction history on Instagram, if they are viewing your posts or commenting on your posts, it\u2019s highly possible that they are interested in your content, your product, or your services.<\/li>\n

  2. You can learn what kind of content that you produce is most effective. If you aren\u2019t receiving many comments or engagement on your posts, then you might want to think about adjusting your content on Instagram to get it in front of more of your audience<\/span><\/li>\n
  3. You can utilize the advertising feature on social media. Remember, viewers are proactively viewing your advertising posts based on their interest. With the new feature, you can raise awareness, attract potential prospects, and don\u2019t necessarily have to interrupt the audience if you\u2019re creating an engaging ad experience<\/span><\/li>\n
  4. You can begin building a community with strong loyalty on Instagram. After identifying your true targets, you can continue to publish engaging content to cultivate your community. <\/span><\/li>\n<\/ol>\n

     <\/p>\n

    It doesn\u2019t seem so scary now, does it? For now, since the algorithm is still in a testing period, we\u2019d advise against posting images that ask followers to turn on notifications. It’s quite possible that followers are going to tire of the constant push notifications and might actually end up unfollowing your brand.<\/span><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

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