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Creating and maintaining a social media presence for your brand can be extremely beneficial, but it can also be tedious and time-consuming. With how quickly content on social media is moving, it can be difficult to keep up. For example, I follow 987 users on Twitter from my\u00a0personal account<\/span><\/a>; I opened up TweetDeck and at least one new tweet populated in my dashboard every 15 seconds. I don\u2019t even follow 1K users! Yikes!<\/span><\/p>\n \u00a0<\/span><\/p>\n It\u2019s almost mind-boggling, right? And that\u2019s just the surface \u2013 keeping your social media accounts up to date can be a daunting task. But, to help alleviate some of the stress, we have a few tips on how you can clean up your social media in just a few steps (well\u2026three, to be exact).<\/span><\/p>\n \u00a0<\/span><\/p>\n 1.\u00a0Maintain consistency. This is key. An easy way to start is by taking a look at all of your accounts. Are all of your profile images the same? Does your cover\/header photo align with your brand? Is it\u00a0sized appropriately for each social channel<\/span><\/a>? Make sure that your presence is aesthetically pleasing by maintaining consistency across channels.<\/span><\/p>\n 2.\u00a0Determine your cadence. How often will you be posting on each channel? Have a plan before you dive in. Perhaps you plan to tweet 5 times per week, share a Facebook post 3 times per week, and post a photo on Instagram 4 times per week. While these numbers can be fluid (think live-tweeting at an event, etc.), it\u2019s helpful to know how often you plan to post in advance.<\/span><\/p>\n 3.\u00a0Sift through the accounts you\u2019re following. This might almost sound silly, but it\u2019s like digital spring-cleaning. Connect with your target audience by following them on social media. Sifting through the accounts you\u2019re already following will help you discover if you\u2019re following the right people\/brands\/partners\/etc. or not. For example, your brand might be following 500 accounts on Twitter, but many of them could now be defunct, tweeting about irrelevant topics, so on and so forth.<\/span><\/p>\n \u00a0<\/span><\/p>\n