{"id":32828,"date":"2015-11-13T21:17:24","date_gmt":"2015-11-13T21:17:24","guid":{"rendered":"https:\/\/regancomm355.e.wpstage.net\/?p=2569"},"modified":"2015-11-13T21:17:24","modified_gmt":"2015-11-13T21:17:24","slug":"watch-how-i-get-facebook-stats-selena-gomez-and-man-buns-into-a-post-about-the-ad-industry","status":"publish","type":"post","link":"https:\/\/regancomm.com\/watch-how-i-get-facebook-stats-selena-gomez-and-man-buns-into-a-post-about-the-ad-industry\/","title":{"rendered":"Watch How I Get Facebook Stats, Selena Gomez, and Man Buns into a Post About the Ad Industry\u2026"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>So.<\/p>\n<p>Some relatively interesting figures and facts came out over the last week that are of some interest to people whose livelihood is based on advertising creativity and what\u2019s going in our industry of spastic identifiers \u2013 some examples being, \u201cNew model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; and (my personal oh, aren\u2019t-we-hip fav), a disruption company.\u201d<\/p>\n<p><strong>SNAPCHA<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/regancomm355.e.wpstage.net\/content\/uploads\/2015\/11\/NOV-snapchat.png\" alt=\"NOV snapchat\" title=\"\" height=\"244\" width=\"245\" class=\"wp-image-2573 alignleft\" \/>T.<\/strong> According to <a href=\"http:\/\/www.ft.com\/cms\/s\/a48ca1fc-84e7-11e5-8095-ed1a37d1e096,Authorised=false.html?siteedition=uk&amp;_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fa48ca1fc-84e7-11e5-8095-ed1a37d1e096.html%3Fsiteedition%3Duk&amp;_i_referer=http%3A%2F%2Fwww.adweek.com%2F229de76d04dda21b070595c9ba7006f7&amp;classification=conditional_standard&amp;iab=barrier-app#axzz3r1is2rct\" target=\"_blank\" rel=\"noopener\">the Sunday Financial Times<\/a> (you\u2019ll need a sub<br \/>\nto read the story), views have tripled from May to date and now total 6 billion per day. The takeaway? This messaging app is THE HOTTEST new toy \u2013 I mean tool \u2013 for marketers.<\/p>\n<p><strong>FACEBOOK.<\/strong> In spite of the totally empirical data I collect from after-hours mudslinging get-togethers with my disruptive peers, and from my kid and his friends (all around 21), Facebook is over. Yet Facebook counts 217 million active users in the U.S. and Canada that contribute half of the social-media network&#8217;s global revenue. That means, as\u00a0<a href=\"http:\/\/www.businessinsider.com\/why-us-users-generate-more-revenue-for-facebook-than-users-from-the-rest-of-the-world-2015-11\" target=\"_blank\" rel=\"noopener\">Business Insider helpfully pointed out<\/a>,\u00a0<strong>Americans and Canadians account for as much of Facebook&#8217;s revenue as the other 1.3 billion users worldwide<\/strong><strong>.<\/strong> What does this say about us as society? That we like to humble-brag a lot? But it says to us as agencies that we are still going to recommend ad placement there, and Instagram once they get things a bit more ironed out. In fact, the two together will become a <em>de rigeur<\/em> media buy in 2016.<img decoding=\"async\" src=\"https:\/\/regancomm355.e.wpstage.net\/content\/uploads\/2015\/11\/NOV-facebook-logo.jpg\" alt=\"NOV facebook logo\" title=\"\" height=\"141\" width=\"141\" class=\"wp-image-2571 alignright\" \/><\/p>\n<p><strong>AND MORE FACEBOOK.<\/strong> According to <em>Adweek<\/em>, its ad sales for Q3 <a href=\"http:\/\/www.adweek.com\/news\/technology\/facebooks-q3-ad-revenues-were-45-and-totaled-43-billion-167942?utm_medium=email&amp;utm_campaign=Adweek_Newsletter_2015150507&amp;utm_source=sailthru&amp;utm_term=AWK_TodayTech\" target=\"_blank\" rel=\"noopener\">increased 45% year-over-year<\/a>\u00a0to $4.3 billion, with mobile revenue responsible for 78% of all of those lovely ad sales \u2013 a 66% increase when compared to how mobile versus desktop\u00a0<span style=\"line-height: 1.5\">adv<\/span>ertising broke out during the same period last year.<\/p>\n<p>But it can\u2019t be all hearts and flowers for Zuckerberg and Friends. D<strong>esktop and mobile referral traffic to its top 30 publishers (which range from Huffington Post to FoxNews.com), fell 32% from January to October<\/strong>, according to stats quoted in this <a href=\"http:\/\/digiday.com\/publishers\/facebooks-traffic-top-publishers-fell-32-percent-since-january\/\" target=\"_blank\" rel=\"noopener\">Digiday story<\/a>.<\/p>\n<p>In non-Facebook-related news, it takes an average of\u00a0<strong>8,000 impressions<\/strong>\u00a0from a display ad (i.e. desktop or mobile) to produce a phone call within two weeks,\u00a0<a href=\"http:\/\/investors.marchex.com\/phoenix.zhtml?c=175199&amp;p=irol-newsArticle&amp;ID=2110998\" target=\"_blank\" rel=\"noopener\">according to Marchex<\/a>, which has a new analytics platform that can measure when any inbound phone call to a call center or store is influenced by exposure to a display advertisement on a desktop or mobile device. Mobile is enabling consumers to engage with brands more directly, and phone calls to businesses from smartphones are expected to nearly double to more than 160 billion by 2019.<\/p>\n<p>Onward. <img decoding=\"async\" src=\"https:\/\/regancomm355.e.wpstage.net\/content\/uploads\/2015\/11\/NOV-instagram-logo.jpg\" alt=\"NOV instagram logo\" title=\"\" height=\"168\" width=\"122\" class=\" wp-image-2572 alignleft\" \/>Selena Gomez is the most engaging celebrity on <strong>INSTAGRAM<\/strong>,\u00a0<a href=\"http:\/\/www.adweek.com\/news\/technology\/how-celebrities-best-instagram-engagement-are-helping-brands-167922?utm_medium=email&amp;utm_campaign=Adweek_Newsletter_2015150507&amp;utm_source=sailthru&amp;utm_term=AWK_TodayTech\" target=\"_blank\" rel=\"noopener\">according to Zefr&#8217;s data<\/a>, averaging\u00a0<strong>1.4 million likes, comments, and shares for every post in the 90 days after it&#8217;s published<\/strong>. This means that Pantene, Adidas, Apple iPhone 6s, and Nicole\/OPI nail polish are EXTREMELY happy.<\/p>\n<p>Finally, <strong>GROUPON<\/strong> started on Tuesday selling a <a href=\"https:\/\/www.groupon.com\/deals\/gg-instant-man-bun\" target=\"_blank\" rel=\"noopener\">\u201cClip-In Man Bun\u201d<\/a> in blond, brown, or black for the highly discounted rate of $9.99, down from its retail price of $65. Over 5,000 have\u00a0been purchased, according to the site. Let\u2019s just say Twitter is NOT impressed:<\/p>\n<p>&nbsp;<\/p>\n<p>WHAT FRESH HELL IS THIS?<br \/>\n&#8211;Cosmopolitan (@cosmopolitan)<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/regancomm355.e.wpstage.net\/content\/uploads\/2015\/11\/NOV-manbun.jpg\" alt=\"NOV manbun\" title=\"\" height=\"267\" width=\"395\" class=\"wp-image-2570 alignright\" \/><\/p>\n<p>For the hipster that must remain professional looking at work&#8230; I present the clip on man bun \u00a0<a href=\"https:\/\/t.co\/SR0CSXQWZL\" target=\"_blank\">https:\/\/t.co\/SR0CSXQWZL<\/a><\/p>\n<p>&#8211;Patrick R Gibbons (@PatrickRGibbons)<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/twitter.com\/hashtag\/ClipOnManBun?src=hash\" target=\"_blank\" rel=\"noopener\">#ClipOnManBun<\/a><strong>&#8216;<\/strong>s are a thing&#8230;&#8230;&#8230;&#8230;&#8230;. I think I need a minute to question reality<\/p>\n<p>&#8211;Colin\u00a0<u>\u200f(<\/u>@UberTieGuy)<\/p>\n<p>&nbsp;<\/p>\n<p>Am I the only one who thinks that the <a href=\"https:\/\/twitter.com\/hashtag\/cliponmanbun?src=hash\" target=\"_blank\" rel=\"noopener\">#cliponmanbun<\/a> looks like a furry little yarmulke?<\/p>\n<p>&#8211;Tatianna\u00a0<u>\u200f<\/u>@TatiTheGreat_1<\/p>\n<p>&nbsp;<\/p>\n<p>The most surprising thing about the #cliponmanbun is that Groupon still exists<br \/>\n&#8212; MANPIGEON \u200f(@MANPIGEON )<\/p>\n<p>&nbsp;<\/p>\n<p>Literally do not want to live in world where this is acceptable! #ClipOnManBun<br \/>\n&#8211;Jeni-Marie Pittuck \u200f@Jenii_Marie<\/p>\n<p>&nbsp;<\/p>\n<p><em>&#8211;Kelly Mayfair Owens, Alchemy<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; So. Some relatively interesting figures and facts came out over the last week that [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32828"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32828"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32828\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}