{"id":32618,"date":"2014-02-07T19:23:23","date_gmt":"2014-02-07T19:23:23","guid":{"rendered":"http:\/\/blog.regancomm.com\/?p=650"},"modified":"2014-02-07T19:23:23","modified_gmt":"2014-02-07T19:23:23","slug":"who-are-you-who-is-your-target-audience-how-will-they-find-out-about-you-why-should-they-care","status":"publish","type":"post","link":"https:\/\/regancomm.com\/who-are-you-who-is-your-target-audience-how-will-they-find-out-about-you-why-should-they-care\/","title":{"rendered":"Who are you? Who is your target audience? How will they find out about you? Why should they care?"},"content":{"rendered":"<p><span style=\"color: #000000\">We have a passion for helping clients develop and grow their brand!! \u00a0Whether you are promoting a product or service, big or small, local or national, we will work with you to achieve a competitive advantage for your brand. With our established process, we can help you leverage your strategic vision to achieve amazing results. Let&#8217;s find a way to work together to build your brand to impact the future.<\/span><\/p>\n<p><span style=\"color: #000000\">The following process is laid out in five phases to effectively develop a brand positioning that explains how your brand will create a sustainable competitive advantage in the minds of your target audiences.<\/span><\/p>\n<p><span style=\"color: #000000\"><b><i>Phase I \u2013 Discovery \u2013 Research and Analysis<br \/>\n<\/i><\/b>To reposition your brand we must first take a deeper look at the operation as a whole. \u00a0This is primarily a customer-focused exercise. \u00a0It is designed to assess the \u201chealth\u201d of your brand, uncover sources for the brand and suggest ways to improve and leverage equity. \u00a0In this phase we will do the following:<\/span><\/p>\n<ul>\n<li>Clarify and define vision, strategies, and goals<\/li>\n<li>Brainstorming kick-off session with your team<\/li>\n<li>Conduct stakeholder interviews to understand current perceptions from both internal and external audiences<\/li>\n<li>Internal brand audit \u2013 review and analysis of existing marketing materials and media plans<\/li>\n<li>Review of existing consumer \/ marketing research<\/li>\n<li>Competitive audit \u2013 review of the current competitors<\/li>\n<li>Deliver Key Insights and Learning\u2019s presentation<\/li>\n<\/ul>\n<p><b><i>Phase II \u2013 Brand Positioning Development<br \/>\n<\/i><\/b>In this phase we will take the learning&#8217;s from phase I and filter it to the necessary and most important insights, magnify those points to hone in on the most important details, and then establish an effective positioning strategy that drives the rest of the process.<\/p>\n<ul>\n<li>Synthesize the learning&#8217;s from the Discovery Phase<\/li>\n<li>Create a brand positioning statement and tag line<\/li>\n<li>Create brand attributes<\/li>\n<li>Deliver Creative Brief \u00a0&#8211; a document that lays out the creative framework for the marketing materials<\/li>\n<\/ul>\n<p><b><i>Phase III \u2013 Creative Concept Development\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/i><\/b><\/p>\n<ul>\n<li>Design Brand Creative Directions based on the brand positioning strategy\u2013 TV, Radio, Digital, Print, OOH, Direct<\/li>\n<li>Develop Key Message Points that communicate and support the positioning<\/li>\n<li>Refine Logo<\/li>\n<\/ul>\n<p><b><i>Phase IV \u2013 Creative Production \/ Brand Standards Development\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/i><\/b><\/p>\n<ul>\n<li>Prioritize and produce the creative applications<\/li>\n<li>Develop brand standards and guidelines<\/li>\n<\/ul>\n<p><b><i>Phase V \u2013 Execution<br \/>\n<\/i><\/b><\/p>\n<ul>\n<li>Develop a communication strategy for each of your target audiences<\/li>\n<li>Develop comprehensive marketing strategy and deployment plan<\/li>\n<li>Develop media plan and buying strategy<\/li>\n<li>Develop PR and social media strategy<\/li>\n<li>Launch to internal audiences<\/li>\n<li>Launch to external audiences<\/li>\n<\/ul>\n<p>Contact us for more information on we can help you grow your brand in the marketplace!!<\/p>\n<p><a href=\"\/Users\/jdinatele\/AppData\/Local\/Microsoft\/Windows\/Temporary%20Internet%20Files\/Content.Outlook\/T0TTXRUQ\/mstengel@pierce-cote.com\">mstengel@pierce-cote.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have a passion for helping clients develop and grow their brand!! \u00a0Whether you are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[67,43,38,46,69,55,64,33,57,73,68,1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32618"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32618"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32618\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}