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<\/a><\/a>In the public relations industry, so many companies and organizations create campaigns that come and go in a blink of the eye. In such a fast-paced industry we can be running with one campaign one day and moving on to another the very next day. Recently, we had the privilege of collaborating with our Boston-based client, New Balance, to kick off their year-long Lace Up 365 campaign. The campaign celebrates their 25 year partnership with Susan G. Komen. \u00a0To honor this milestone and those affected by breast cancer, New Balance is encouraging supporters to dedicate their daily workouts to a breast cancer survivor on newbalance.com\/laceup and by tagging social media messaging using #LaceUp365.<\/p>\n
With a long-term program like this one, the launch is extremely important for the campaign to be successful, and to reach or exceed expectations. To kick off this program locally, New Balance \u201claced up\u201d with local Boston fitness centers and community workouts including Barry\u2019s Bootcamp, The Handle Bar, The November Project and Yoga at NB Fitness to host a variety of workouts in honor of Susan G. Komen. Media relations have played an integral role in this campaign, as local media members are helping to spread awareness of the campaign, driving attendance to the dedicated fitness events and encouraging their followers to #LaceUp365. \u00a0Local media, local fitness bloggers and breast cancer survivors affiliated with Susan G. Komen Massachusetts (also a Regan client) were invited to attend and experience all of these amazing November workouts. \u00a0Here are some photos from the\u00a0workouts thus far:<\/p>\n<\/a><\/a>