2. Be concise, yet informative!<\/p>\n
Every PR professional knows a good caption does more than tell the reader what is in the photograph. A good place to start is by making sure you have all the ingredients in front of you. The picture \u2026 and the who, what, when, where and why are also equally important and will be something the journalist will be looking for in your photo caption. The more information you provide, the more information the journalist will have about the event. But beware- too much information \u2013 especially information that does not relate to the subject \u00a0– will be distracting and could send your one message straight to the trash can. \u00a0So always try to be concise, yet informative.<\/p>\n
3. Who do I send this to?<\/p>\n
Examine your message. Does it involve breaking news or celebrities? Do the participants in the photo live in one city but vacation in another? The possibilities and choices are endless. Point is, don\u2019t confine yourself to one city newspaper. There are a lot\u00a0of different options, from magazines to community newspapers to industry publications to social media \u2013 they are all looking for the same thing- relevant content.\u00a0 Your job is to take that one idea and get it in the right hands.<\/p>\n
If you work through this process when you\u2019re writing captions for your own photos, you\u2019ll be able to create something compelling that\u2019s also easy for readers to remember\u2026no memory games required!<\/p>\n
-Judith Goetz<\/p>\n
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