{"id":32579,"date":"2013-10-11T18:30:59","date_gmt":"2013-10-11T18:30:59","guid":{"rendered":"http:\/\/blog.regancomm.com\/?p=305"},"modified":"2013-10-11T18:30:59","modified_gmt":"2013-10-11T18:30:59","slug":"marketing-pr-is-it-the-same-do-you-need-one-to-do-the-other","status":"publish","type":"post","link":"https:\/\/regancomm.com\/marketing-pr-is-it-the-same-do-you-need-one-to-do-the-other\/","title":{"rendered":"Marketing &amp; PR:  Is it the same?  Do you need one to do the other?"},"content":{"rendered":"<p>After working in both marketing and PR, I have come to the conclusion that each discipline has its main purposes and functions.\u00a0 For both disciplines, there are certainly a number of techniques used to implement and execute successful plans.\u00a0 A number of colleagues have asked me \u201cWhat are the major differences between marketing and PR?\u201d\u00a0 For this blog post, I decided to do a little comparative analysis of the two surrounding Cask \u2018n Flagon.<\/p>\n<p>First, PR (media, social media) is about creating buzz for a client. For example, Cask \u2018n Flagon was mentioned in the Boston Herald this past weekend under \u201cFan\u2019s Guide to Home Plates.\u201d\u00a0 The premise of the article was to let Boston Red Sox fans know where some of the players eat.\u00a0 For Cask \u2018n Flagon, they referenced third baseman Will Middlebrooks and the sandwich they have named after him.\u00a0 The objective of this was to bring attention to Cask \u201cn Flagon by emphasizing on the nostalgia and commitment of die hard Red Sox fans.\u00a0 After reading this article and being aware of the possibility of seeing Will Middlebrooks eating one of his sandwiches at Cask \u2018n Flagon, Red Sox fans will be more inclined to dine there due to the ALDS.<\/p>\n<p>Now, how do you leverage this PR initiative into Cask \u2018n Flagon&#8217;s marketing plan?\u00a0 Basically, the article is to create buzz and get the readers to go to Cask due to the possibility of bumping into Will Middlebrooks.\u00a0 From a marketing perspective, die hard Red Sox fans would be willing to drop some cash to even get a glimpse of Middlebrooks eating his signature sandwich.\u00a0 With these PR and marketing efforts, it is certain that die hard Red Sox Fans will go to Cask \u2018n Flagon.\u00a0 Now let\u2019s see what the numbers say?<\/p>\n<p>-Brent O&#8217;Connor<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After working in both marketing and PR, I have come to the conclusion that each [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[46,57],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32579"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32579"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32579\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}