{"id":32576,"date":"2013-10-07T15:23:15","date_gmt":"2013-10-07T15:23:15","guid":{"rendered":"http:\/\/blog.regancomm.com\/?p=286"},"modified":"2013-10-07T15:23:15","modified_gmt":"2013-10-07T15:23:15","slug":"walk-on","status":"publish","type":"post","link":"https:\/\/regancomm.com\/walk-on\/","title":{"rendered":"“Walk On”"},"content":{"rendered":"

Making the vocational jump from the newsroom to a PR firm is really no less frenzied than one might expect.\u00a0 You still adhere to tight deadlines, are on your toes at all hours in case an emergency pops up, and have multiple items \u2013 releases, pitches, and ideas included \u2013 all stewing on a computer screen at the same time.\u00a0 \u00a0In fact, among the list of most stressful careers prepared by CareerCast.com, Public Relations Executive and Newspaper Reporter ranked among the Top 10.<\/p>\n

In the bygone days of journalism, reporters and editors had a simple solution to handle their respective workloads \u2013 smoking.\u00a0 I have stumbled upon a far healthier method regarding public relations \u2013 walking.<\/p>\n

For at least an hour-and-a-half each day, I take in the grand sights of Boston as I walk toward my Regan Communications office on the North End waterfront, all while trying to map out that day\u2019s events. When I was a Herald reporter, I would take that time to think up feature story ideas or ledes while walking down Commonwealth Avenue.\u00a0 As an public relations account executive, I now juggle clients in my head, prioritizing what needs to get done in the span of nine hours, as I cross the Longfellow Bridge and gaze out over my favorite view of the Hub.<\/p>\n

The journey, more often than not, relieves my stress, and always leaves me focused on the tasks at hand.\u00a0 Yes, a three-mile walk can seem daunting, especially at 7:15 in the morning.\u00a0 Still, there are many positives to consider \u2013 the top two being no crazy \u201cT\u201d traffic and no crazy car traffic.\u00a0 If your route is straight, just put on your headphones and go.\u00a0 Pretty soon your brain will start churning out potential Public Relations magic.<\/p>\n

Of course, no journey is complete without music.\u00a0 Tunes that complement your mood or inspire your best ideas should definitely be included in the mix \u2013 even if they are hardcore rap, death metal, or teen pop tracks.\u00a0 You could also dive straight into news stations but those ultimately will all be waiting for you online or on television once you reach your desk.<\/p>\n

In my view, there are two music genres that almost always go unlooked \u2013 and un-listened to \u2013 when a brisk walk is brought into the fold.\u00a0 Trust me, a second listen is definitely warranted.<\/p>\n