{"id":32562,"date":"2013-09-12T16:20:33","date_gmt":"2013-09-12T16:20:33","guid":{"rendered":"http:\/\/blog.regancomm.com\/?p=216"},"modified":"2013-09-12T16:20:33","modified_gmt":"2013-09-12T16:20:33","slug":"lessons-learned-from-social-media-snafus","status":"publish","type":"post","link":"https:\/\/regancomm.com\/lessons-learned-from-social-media-snafus\/","title":{"rendered":"Lessons Learned from Social Media SNAFUs"},"content":{"rendered":"<p><b>Lessons Learned from Social Media Snafus<\/b><\/p>\n<p>If you\u2019ve checked Twitter in the past 24 hours, you probably know about AT&amp;T\u2019s inappropriate tweet about 9\/11 that caused a major uproar yesterday:<\/p>\n<p><a href=\"\/content\/uploads\/2013\/09\/att-twitter.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-217 aligncenter\" alt=\"att twitter\" src=\"\/content\/uploads\/2013\/09\/att-twitter-283x300.jpg\" width=\"283\" height=\"300\" \/><\/a><\/p>\n<p>AT&amp;T quickly took the tweet down and apologized, but it was too late. Many felt that the company was using a national tragedy to promote their product and consumers were understandably offended. This is just the most recent social media blunder committed by a major brand, so we don\u2019t mean to pick on AT&amp;T \u2013 plenty of others are guilty of making social media snafus. Here are just a few lessons we can learn from past Twitter gaffes:<\/p>\n<ul>\n<li>The first can be learned from AT&amp;T and many others: <b>don\u2019t use a tragedy to promote your product<\/b>. Many others are guilty of doing this, such as Gap during Hurricane Sandy and Kenneth Cole during protests in Egypt. If you think something could offend any members of your audience, it\u2019s best to err on the side of caution and NOT tweet it.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"\/content\/uploads\/2013\/09\/gap.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-219\" alt=\"gap\" src=\"\/content\/uploads\/2013\/09\/gap-300x194.jpg\" width=\"300\" height=\"194\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"\/content\/uploads\/2013\/09\/kennethcole.png\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-220\" alt=\"kennethcole\" src=\"\/content\/uploads\/2013\/09\/kennethcole-300x184.png\" width=\"300\" height=\"184\" \/><\/a><\/p>\n<ul>\n<li><b>KEEP UP WITH THE NEWS!<\/b> As a PR\/social media professional, this should be a given. This tweet by Celeb Boutique, posted after the mass shooting during a midnight screening of <i>The Dark Knight Rises<\/i> in Aurora, CO, is still cringe-worthy. Not only is it inappropriate, but it makes the company look incredibly ignorant.<\/li>\n<\/ul>\n<p><a href=\"\/content\/uploads\/2013\/09\/kimk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-221\" alt=\"kimk\" src=\"\/content\/uploads\/2013\/09\/kimk-300x170.jpg\" width=\"300\" height=\"170\" \/><\/a><\/p>\n<ul>\n<li>If you run a brand\u2019s Twitter and also have a Twitter of your own, <b>make sure you\u2019re tweeting from the correct account<\/b>. Again, this seems obvious, but multi-tasking is a part of working in PR and everyone has their moments of carelessness. A member of KitchenAid\u2019s Twitter team had a \u201cmoment of carelessness\u201d when this tweet was sent from the KitchenAid account during one of the 2012 presidential debates:<\/li>\n<\/ul>\n<p><a href=\"\/content\/uploads\/2013\/09\/kitchenaid.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-222\" alt=\"kitchenaid\" src=\"\/content\/uploads\/2013\/09\/kitchenaid-300x219.png\" width=\"300\" height=\"219\" \/><\/a><\/p>\n<p>Clearly, this was meant to be sent from the employee\u2019s personal Twitter, but he or she didn\u2019t double check before posting. KitchenAid explained the situation and apologized profusely, so it didn\u2019t exactly cause uproar, but the employee was immediately fired.<\/p>\n<ul>\n<li><b>Think about the context of your tweets<\/b>. Dr. Phil was forced to delete this shortly after posting:<\/li>\n<\/ul>\n<p><a href=\"\/content\/uploads\/2013\/09\/drphil.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-218\" alt=\"drphil\" src=\"\/content\/uploads\/2013\/09\/drphil-300x158.png\" width=\"300\" height=\"158\" \/><\/a><\/p>\n<p>He most likely tweeted the question to begin a dialogue among his followers, but it offended a lot of people, and let\u2019s face it \u2013 it kind of comes across as creepy.<\/p>\n<p>-Team Brent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lessons Learned from Social Media Snafus If you\u2019ve checked Twitter in the past 24 hours, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[46,68],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32562"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32562"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32562\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}