{"id":32553,"date":"2013-08-27T13:16:45","date_gmt":"2013-08-27T13:16:45","guid":{"rendered":"http:\/\/blog.regancomm.com\/?p=164"},"modified":"2013-08-27T13:16:45","modified_gmt":"2013-08-27T13:16:45","slug":"to-pin-or-not-to-pin","status":"publish","type":"post","link":"https:\/\/regancomm.com\/to-pin-or-not-to-pin\/","title":{"rendered":"To Pin, or not to Pin?"},"content":{"rendered":"<p>Social media isn\u2019t just for you and your friends to post photos and restaurant check-ins anymore. Over the past couple of years, businesses started using popular traditional media pages such as Facebook and Twitter, but Pinterest and Instagram are newcomers to the game. These sites have visually appealing and shareable aspects that traditional social media pages lack. Major brands are recognizing this trend and utilizing these sites to further share their voice, uphold brand loyalty, interact with customers and embrace the social media experience.<\/p>\n<p>However, Pinterest is a prime example of a social media platform that can be most incorrectly utilized. While many business are successful in engaging in conversations on Twitter, they may not have the same visual and sharable content to bring to Pinterest. So, how do you know when a business should, or shouldn\u2019t pin? As a self-proclaimed Pinterest connoisseur, here are a few of my Pinterest \u201cBest Practice\u201d tips for businesses.<\/p>\n<p><a href=\"\/content\/uploads\/2013\/08\/pinterest.png\"><img decoding=\"async\" class=\"size-full wp-image-165 aligncenter\" alt=\"pinterest\" src=\"\/content\/uploads\/2013\/08\/pinterest.png\" width=\"177\" height=\"167\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline\">Pinterest Best Practices<\/span><\/p>\n<ul>\n<li><b>Use Pinterest when the brand is image-driven or share-worthy<\/b><\/li>\n<\/ul>\n<p>Fashion, food and lifestyle products tend to be the most popular and successful business pages on Pinterest. Why? They drive traffic to websites and can create customer referrals, whether directly or indirectly. Pinterest highlights useful products and services and people actively seek the site to make a purchase or search at a moment\u2019s notice.<\/p>\n<ul>\n<li><b>Engage with your audience<\/b><\/li>\n<\/ul>\n<p>Create original and valuable content. Launch a giveaway, share a new product, promote a sale or share your latest news on your Pinterest page. This keeps users up-to-date on your ventures and reinforces why they follow you. Moreover, don\u2019t forget to interact with your audience! Keep the conversation going on a \u201cpin,\u201d or follow back your most loyal pinners.<\/p>\n<ul>\n<li><b>Self-promotion isn\u2019t the only way to engage<\/b><\/li>\n<\/ul>\n<p>We know it may be hard to believe, but Pinterest isn\u2019t just about you. When you pin other insights into the business\u2019 life such as likes or inspirations, you help users see a deeper side of the brand and also educate others about your mission and values. Remember how your mom taught you to share? Share equally about yourself and others.<\/p>\n<ul>\n<li><b>Pin daily and help cultivate your business<\/b><\/li>\n<\/ul>\n<p>Don\u2019t pin when it\u2019s most convenient for you. Pin something every day, to show off your stellar social media presence. But don\u2019t just pin to pin! People use Pinterest to relax, learn or to brighten their lives. So when you pin, ask yourself the golden rule\u2026 How will people relate to this pin? If they won\u2019t, then don\u2019t pin it.<\/p>\n<ul>\n<li><b>Know your audience and brand<\/b><\/li>\n<\/ul>\n<p>Track which pins have been the most successful and try to harness that similar success with future pins and interactions. Your audience wants to pin something that will be appealing to their lifestyle so use high quality images and keep your boards organized. That way, your followers will have the clearest understanding of your brand. That being said, before you pin, make sure you know your brand from top-to-bottom. Without a thorough understanding, your brand image could be lost on the pages of Pinterest for eternity.<\/p>\n<p>I hope you\u2019ve found these points to be most \u201cpinteresting\u201d and insightful. When deciding the fate of your brand\u2019s Pinterest page, make sure to take all of these factors into consideration before you press \u201cpin.\u201d Does your business operate a Pinterest page? Where do you see Pinterest heading in the future?<\/p>\n<p>-Carolyn Rasley, Account Manager<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media isn\u2019t just for you and your friends to post photos and restaurant check-ins [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[68],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32553"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=32553"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/32553\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=32553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=32553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=32553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}