Maintaining effective public relations during a crisis situation is challenging.\u00a0 When organizations are under the intense spotlight of negative media coverage and facing potential physical or financial collapse \u2013 the stakes can be unbelievably high.<\/p>\n
When it comes to crisis communications and crisis management, Regan Communications has few, if any, peers in the world of public relations.\u00a0 Our expertise is deeply rooted, as many members of our PR firm have legitimate experience as reporters and news managers. Because we have often experienced crisis communications while working as journalists, our clients can trust Regan Communications will know exactly how reporters will act in these situations, and how we can best avoid damage to our clients\u2019 reputations and business interests. Regan proactively creates crisis communications plans so our clients have strong guidelines, chain of command and a course of action once a crisis hits.\u00a0 But what really differentiates Regan from other PR firms in crisis communications is that we understand that all crisis situations are different, and each demand a response and strategy specifically tailored to that situation.\u00a0 One size does not fit all.\u00a0 Any PR firm can put words down on paper and call it a \u201cplan\u201d.\u00a0 That plan is worthless without an experienced public relations practitioner who knows how to manage that plan and can quickly react to changing situations.\u00a0 One example of a client that was in \u201ccrisis mode\u201d for years is the Boy Scouts Boston Minuteman Council, which has now entered a new \u201ccrisis-free\u201d era, thanks in large part to its partnership with Regan Communications.<\/p>\n
Until very recently, the national Boy Scouts of America maintained a membership policy that excluded homosexuals.\u00a0 This presented a problem for the Boy Scouts Boston Minuteman Council, which exists in a progressive city and relies heavily on financial donations from Boston business leaders, many of whom considered the national policy to be discriminatory.\u00a0 Even though the Boston Boy Scouts did not ever discriminate against anyone, the organization was consistently hounded by media outlets in regards to the national policy.\u00a0 We would field calls every week for months at a time, from media outlets such as The Wall Street Journal<\/i>, Boston Globe<\/i> and National Public Radio, all of them looking to tie Boston to that national membership policy. \u00a0We handled each request differently, based on the line of questioning and the type of media outlet we were dealing with.\u00a0 But the bottom line was we were not allowing the Boston Minuteman Council<\/a> to be involved in any story about the issue.\u00a0 We were in a constant crisis communication triangle with the media and national Boy Scouts, as the Boston Minuteman Council needed to appear inclusive and non-discriminatory (which it is) in a way that did not upset the organization\u2019s national office, but yet satisfied the media.<\/p>\n
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