{"id":1263,"date":"2013-09-06T12:54:26","date_gmt":"2013-09-06T12:54:26","guid":{"rendered":"http:\/\/blog.regancomm.com\/?p=191"},"modified":"2013-09-06T12:54:26","modified_gmt":"2013-09-06T12:54:26","slug":"from-the-desk-of-fido-lessons-in-public-relations","status":"publish","type":"post","link":"https:\/\/regancomm.com\/from-the-desk-of-fido-lessons-in-public-relations\/","title":{"rendered":"From the Desk of Fido: Lessons in Public Relations"},"content":{"rendered":"

Everything I need to know to be a successful publicist, I learned from my rescue dogs, Oscar and Lilou. Don\u2019t believe me? Just ask George Regan, CEO of Regan Communications Group and renowned animal lover; he will surely attribute his great success to the lessons he learned from his beloved pooches. Below, please find a few Lessons in Public Relations, courtesy of my canine companions:<\/p>\n

1. Don\u2019t Judge a Book by Its Cover<\/b><\/p>\n

I have two rescue dogs: Oscar, a fluffy, 15-lb.shih-tzu and Lilou, a scar-ridden pit-bull saved from a dog fighting operation. You may be shocked to learn which one is more likely to bare its teeth in anger and which will attack you\u2026with kisses. Hint: my pit-bull wears a tutu. One of the greatest mistakes we can make as public relations\/marketing practitioners is jumping to conclusions based solely on appearances. All too often, the \u201clittle guy\u201d \u2013 an individual or company that isn\u2019t well known or doesn\u2019t have a lot of money to spend \u2013 is overlooked or brushed off. You may not see the value in the \u201clittle guy\u201d right away, but over time, you could. It is our job to find that diamond in the rough.\"Screen<\/a> \"Screen<\/a><\/p>\n

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2. Every Day is a New Beginning<\/b><\/p>\n

Dogs don\u2019t hold grudges from last year, or even yesterday; they wake up every morning with a renewed sense of adventure and good spirit. In media relations, we win some and we lose some. A reporter didn\u2019t feature your client in his front-page story, as promised? Instead of stewing over the situation, take some time to regroup and approach him again with an even better story angle. Living in the past limits your potential for the future.<\/p>\n

3. Patience Pays Off<\/b><\/p>\n

My dogs will sit perfectly still while watching me scurry around the kitchen, willing me to drop a piece of food. They know that if they sit there long enough, I\u2019ll eventually cave. As public relations professionals, it\u2019s important to be assertive, but never overzealous. Good things come to those who wait for the perfect moment to execute a plan.<\/p>\n

4. Don\u2019t Be Afraid to Leave the Yard<\/b><\/p>\n

One of my greatest joys in life is seeing my dogs\u2019 collective reaction to my daily question: \u201cDo you want to go for a walk?\u201d They appreciate taking a break from the routine and going outside of their comfort zone to explore the world. This is a crucial lesson for public relations professionals, as we tend to remain chained to our desks to get our work done. The greatest marketing and PR campaigns come from publicists who are willing to put themselves out there, explore and uncover unique opportunities. Remember: if you\u2019re too scared to leave the yard, you\u2019ll never get to play in the good parks.<\/p>\n

5. Greet Strangers As If They\u2019re Old Friends<\/b><\/p>\n

My dogs assume that everyone they meet wants to be their friend, particularly Lilou, whose tail starts wagging until the other person is close enough to be slobbered in kisses. I don\u2019t recommend kissing complete strangers, but I do ask you to question your approach to people you don\u2019t know. Do you avert your eyes to avoid conversation? Instead of being wary of strangers, reach out to them with a genuine enthusiasm; every person you meet should be viewed as a potential client or someone who can connect you to a client some day.<\/p>\n

6. Always, Always Serve Snacks<\/b><\/p>\n

After many valiant attempts at training my dogs without food rewards, I finally realized that no one, regardless of species, works for free. And let\u2019s face it, everybody (and everypawdy) loves snacks. Ample refreshments for a media event or hospitality promotion are a MUST, or you could be left with very disgruntled and hungry guests.<\/p>\n

– Shana Mancinho, Team Teleia<\/p>\n","protected":false},"excerpt":{"rendered":"

Everything I need to know to be a successful publicist, I learned from my rescue […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"footnotes":""},"categories":[33],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/1263"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":0,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/posts\/1263\/revisions"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/categories?post=1263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/tags?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}