{"id":3735,"date":"2023-02-09T16:37:42","date_gmt":"2023-02-09T16:37:42","guid":{"rendered":"https:\/\/regan.fuelm.dev\/?post_type=case-study&p=3735"},"modified":"2023-11-16T20:05:02","modified_gmt":"2023-11-16T20:05:02","slug":"eastern-regional-tourism-district","status":"publish","type":"case-study","link":"https:\/\/regancomm.com\/case-study\/eastern-regional-tourism-district\/","title":{"rendered":"Eastern Regional Tourism District"},"content":{"rendered":"\t\t
ERTD ramps up it's social presence <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
The Eastern Regional Tourism District (ERTD) represents 41 towns in Eastern Connecticut.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
The eastern region is home to some of Connecticut\u2019s top tourism destinations including Mystic Aquarium, Mystic Seaport, Foxwoods Resort Casino, and Mohegan Sun. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Mystic Country was the branded marketing name created by the state agency to market the region. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t While Mystic, CT was the best-known town within the region, the dominant tourism driver and the namesake of the region – the 20 other communities were underrepresented. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Regan Communications Group developed and executed an organic social media strategy.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The strategy was built on a massive library of photo and video assets all curated by Regan.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\t\tSocial \n\t\t\t\t\t\tContentPROBLEM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
SOLUTION\n&SERVICES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Media\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t
creation\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t