{"id":3710,"date":"2023-02-09T16:26:50","date_gmt":"2023-02-09T16:26:50","guid":{"rendered":"https:\/\/regan.fuelm.dev\/?post_type=case-study&p=3710"},"modified":"2023-04-22T00:07:25","modified_gmt":"2023-04-22T00:07:25","slug":"charter-oak-federal-credit-union","status":"publish","type":"case-study","link":"https:\/\/regancomm.com\/case-study\/charter-oak-federal-credit-union\/","title":{"rendered":"Charter Oak Federal Credit Union"},"content":{"rendered":"\t\t
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Charter Oak Federal Credit Union<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Charter Oak grows their digital marketing strategy <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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BRAND<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Charter Oak Federal Credit Union is eastern Connecticut\u2019s largest credit union and a leading financial institution in Connecticut.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Charter Oak offers full financial services, banking, investments, insurance, and more. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PROBLEM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Charter Oak wanted to increase its marketing spend on digital platforms and grow online leads for mortgage products. \n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SOLUTION\n&SERVICES<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Regan Communications Group developed and executed paid digital advertising campaigns. <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The strategy was developed to\u00a0increase lead generation while maintaining a CPL within Charter Oak\u2019s target range.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1.<\/div> DS\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tDIGITAL
SOLUTIONS\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2.<\/div> CS\t\t\t\t\t<\/a>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tCREATIVE
SERVICES\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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RESULTS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t43%\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tReduction in cost per lead<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t137%\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\tIncrease in the conversion rate<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\tIncrease in membership inquiries\n<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t– Customer Name, Company\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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RECENT CASE STUDY<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCHC of Cape Cod\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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PARTNERS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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WE WORK WITH<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Aroma_Joes\"<\/figure><\/div>
\"nyzc<\/figure><\/div>
\"mdpir8nguocixahqu2qf-modified\"<\/figure><\/div>
\"Base_Camp\"<\/figure><\/div>
\"Celtics\"<\/figure><\/div>
\"Clear_Channel_Outdoor\"<\/figure><\/div>
\"Cross_Insurance\"<\/figure><\/div>
\"Herb_Chambers\"<\/figure><\/div>
\"Local_Union_25\"<\/figure><\/div>
\"H3\"<\/figure><\/div>
\"download<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Marina_Studios\"<\/figure><\/div>
\"NE_Center\"<\/figure><\/div>
\"RIHA\"<\/figure><\/div>
\"St_Regis\"<\/figure><\/div>
\"Suburban_Propane\"<\/figure><\/div>
\"Suffolk\"<\/figure><\/div>
\"SullivanTire\"<\/figure><\/div>
\"Tailwind\"<\/figure><\/div>
\"b393e88a-173f-43e3-80c4-990b4fe890c4.png-modified\"<\/figure><\/div>
\"CTVISIT-modified\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Charter Oak Federal Credit Union is eastern Connecticut\u2019s largest credit union and a leading financial institution in Connecticut. Quinn & Hary (a Regan agency) is the agency of record for Charter Oak. <\/p>\n","protected":false},"featured_media":32926,"template":"","meta":{"_acf_changed":false,"_crosspost_to_4":false,"_crosspost_to_5":false},"acf":[],"_links":{"self":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/case-study\/3710"}],"collection":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":45,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/case-study\/3710\/revisions"}],"predecessor-version":[{"id":34301,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/case-study\/3710\/revisions\/34301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media\/32926"}],"wp:attachment":[{"href":"https:\/\/regancomm.com\/wp-json\/wp\/v2\/media?parent=3710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}