Charter Oak Federal Credit Union
RCG has guided Charter Oak Credit Union through a digital marketing transformation which was accelerated by COVID-19. Through this process, RCG has helped shift approximately 60% of its media budget to digital platforms. Since launching, RCG has generated over 1 million impressions through social advertising; a platform not previously used by the institution. Despite the impacts of COVID-19 on the economy, Charter Oak’s website has experienced a 10% increase in gross website traffic and a 16% increase in new users as well as a 2% increase in page views, all while reducing the bounce rate.
With the challenging work we do at Children’s Cove, it takes more than just creativity to bring our vision to life. The team at Pierce-Coté is understanding of the sensitivity of our work, the impact we can make in the community, and are incredible partners in our mission.
– Stacy Gallagher, Director, Children’s Cove