Bradford Schiff is the President of Pierce-Cote Advertising. He comes to Pierce-Coté from the “client side” where he has spent his entire 35-year career. Prior to Pierce-Coté, he held the Chief Marketing Officer position for both Papa Gino’s and Friendly’s and was the Executive Vice President of Marketing for the Ninety Nine Restaurants. Previously, he held increasing levels of marketing management responsibility at General Mills, Dunkin Donuts and Ocean Spray Cranberries. Brad is an adjunct professor at Emerson College in Boston where he has taught advertising, public relations and marketing strategy for the past 13 years. Brad is a past Board of Director of the Massachusetts Restaurant Association and local chapter of the Boys and Girls Club. Brad has a Bachelor of Science degree from Boston College and received his MBA from Tulane University. He is a resident of Chatham on Cape Cod and is on the Chatham Shark Center and the Independence Day Parade Committees.