With more than two decades at the forefront of lifestyle and hospitality public relations, Joanna Roffo is a trusted architect of brand visibility and market momentum. As a senior leader at RCG, Joanna shapes the strategic vision for an expansive portfolio of clients while remaining deeply involved in the daily orchestration that transforms big ideas into measurable impact.
Renowned for her instinctive understanding of the culinary and hospitality landscape, Joanna leverages long-standing, high-value media relationships to secure premier local and national coverage that elevates brands beyond headlines and into cultural relevance. From Michelin-caliber restaurant openings to landmark hospitality launches, she has guided some of Boston’s most celebrated concepts from announcement to acclaim.
Joanna’s expertise extends well beyond traditional media relations. She is a seasoned strategist in brand positioning, crisis communications, and experiential storytelling, having conceptualized and executed some of the city’s most high-profile openings and events. Her approach is equal parts strategic precision and creative intuition, ensuring every client narrative is not only heard, but remembered.
At her core, Joanna is a connector, a storyteller, and a results-driven leader who understands how to build enduring brands in an ever-evolving media landscape.
