This month, Facebook introduced their latest tool, Facebook Reactions, as an upgrade to the ‘like’ feature, where users can choose one of five additional emoji reactions, including ‘Love,’ ‘Haha,’ ‘Wow,’ ‘Sad’ and ‘Angry’ for Facebook content. With the addition of a variety of ‘reactions,’ users now have a much quicker and easier way to provide
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Creating and maintaining a social media presence for your brand can be extremely beneficial, but it can also be tedious and time-consuming. With how quickly content on social media is moving, it can be difficult to keep up. For example, I follow 987 users on Twitter from my personal account; I opened up TweetDeck and at
Read More...The Kardashians: love them, hate them, or feel a little bit of both towards them, we’re all ALWAYS talking about them. None of us like it, but it’s true. Do I hate myself a little when I find myself watching the brand new episode of KUWTK as it premieres in real time on a
Read More...Photography has always been an integral component of public relations, but with the advent of social media, photos – good photos – are increasingly playing an important role in PR and marketing efforts. Facebook, Pinterest, Twitter, Instagram, websites, multi-media reporting all help increase visibility for your clients and products. Photos command attention, and they
Read More...In our line of work, we meet with hundreds of communication professionals, representing some of the biggest brands in and around Boston. Many of them understand the importance of social media and see it as a tool to help grow their brand awareness and make important connections to their customers and community. Others, however,
Read More...After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to
Read More...Twitter has become an essential part of the job for any publicist working to generate buzz about a client. Hashtags are a way to engage and connect users with similar interests on a certain topic. After becoming so accustomed to the Twitter trend, a report on Boston.com this week states that Twitter officials may decide
Read More...Boston’s Mayor Marty Walsh is taking communicating with constituents to a whole new level by actively interacting through Facebook, Twitter, and Vine. Currently with over 22.3K Twitter followers, Mayor Marty Walsh is the most technologically savvy mayor Boston has ever seen. Whether he’s hosting chats on Twitter and Facebook with fellow Bostonians or starring in
Read More...What if your tweets, Instagram, and Face book posts could be traded in for social currency? What if they bought you the new Marc Jacobs bag you’ve been fawning over? Well fashion house Marc Jacobs gave New Yorkers the opportunity to do just that during this year’s fashion week at the brand’s Soho-based Daisy Marc
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