With the record amounts of snowfall we’ve had, it’s difficult to see springtime in our future. It seems with every Sunday comes another record-breaking storm, and with it, another cold and difficult beginning to each work week. When is it going to end?! As New Englanders, we are prepared for all weather patterns. Extreme snow
Read More...With such a large following of teens and 20-somethings, Snapchat is trying to stay up-to-date with the ever-changing world that is social media. This past week, Snapchat released their newest update to their loyal and addicted app-holders. The new look proves that the messaging app is becoming much more than six second disappearing pictures to
Read More...It’s no secret that Facebook, Twitter and Instagram are driving forces in social-media marketing initiatives. While they are still important players in building brand awareness, we cannot ignore new opportunities for communicating. I probably wasn’t the only one who initially viewed Snap Chat as a juvenile app, but the reality is that almost 20% of
Read More...There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does
Read More...After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to
Read More...For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique
Read More...So the blog has been quiet for a while, unlike the #IceBucketChallenge, which has caught on like wild-fire. For those who may not know (but how can you not?!), the #IceBucketChallenge is to generate and perpetuate awareness of ALS, also known as Lou Gehrig’s Disease. There has been plenty written about the #IceBucketChallenge, from its
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