Creating and maintaining a social media presence for your brand can be extremely beneficial, but it can also be tedious and time-consuming. With how quickly content on social media is moving, it can be difficult to keep up. For example, I follow 987 users on Twitter from my personal account; I opened up TweetDeck and at
Read More...As you scroll through your Instagram feed on the train home from work, you probably see pictures of your friends on vacation, your cousin’s new baby, a plate from your favorite restaurant, and maybe even a photo of your hometown baseball team. Although there may be a wide variety of photos on your feed, there
Read More...The quick sound of a swoosh, a small number appearing in the corner of my mailbox and a new email addressed to me from an address that didn’t end in the typical university standard. The email that in the moment made me want to cry, laugh, dance, throw confetti, and maybe drop to my
Read More...The Kardashians: love them, hate them, or feel a little bit of both towards them, we’re all ALWAYS talking about them. None of us like it, but it’s true. Do I hate myself a little when I find myself watching the brand new episode of KUWTK as it premieres in real time on a
Read More...As I sit here typing on a late April day in 40 degree weather, I’m reminded of this unpredictable season and it’s parallels with the spur-of-the moment nature of the PR industry. Whether you’re creating content for a social media campaign or pitching a traditional Mother’s Day brunch, it’s important to keep one thing
Read More...You see them on virtually every web page these days, underlined passages screaming “See this amazing speech! What she says at 1:35 will CHANGE YOUR LIFE!” “Her response to her bully is AMAZING!” “What this dad did next was EPIC!” “ As someone who has made the regrettable decision to click on a few
Read More...On April 26th every year, the World Intellectual Property Organization (WIPO) celebrates World Intellectual Property Day to promote discussion of the role of IP in encouraging innovation and creativity. I was just reflecting upon this while advising copyrights to a potential client regarding the promotion of her children’s music and story books. Then our
Read More...Let’s talk some more about social media, shall we? As publicists, we realize that the impact social media has on a business cannot be underestimated and we pride ourselves on being experts at expanding social media platforms for our clients. Instagram has become a favorite social media platform for users as well as for
Read More...A new brand identity is where creative hits the pavement. A rebrand is a creative animal as well, but once you’ve tamed the creative parts, the roll out is strictly marketing 101. The cards should match the stationary should match the social media channels should match the website – which is typically the most
Read More...Anytime a company is looking to rebrand, the transition needs to be done seamlessly and strategically. Keeping this process organized is a task in itself. Here are the top three things to make the changeover effectively: Don’t rush the process. Many will be excited and want to get the new design out there in
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