As technology advances quickly in 2017, PR experts must adapt quickly to the innovation that has emerged. We’ve broken down the top PR trends that you’ll want to know about in order to be a cutting edge PR expert. Top PR Trends in 2017: Utilizing Live Videos on Social Media for Your Clients: As social
Read More...Here at Regan’s Boston office, Starbucks is a crowd favorite (we’re looking at you, Two Atlantic Ave.) So, when Starbucks recently unveiled their seasonal staple just a few weeks ago, we were excited to post to our Instagram accounts. You know, a classic photo with a splash of red holiday cup color against the cool
Read More...Finding your ideal social media audience doesn’t have to be as daunting as it sounds. If you’re not ready to work with a social media expert or team just yet, there are a few ways you can begin the process on your own. Here are three of our favorites: Utilize simple (and free!) analytics. Don’t
Read More...Today we’re launching a brand new blog series called #MeetRegan. Each month we will be introducing you to a new team member and sharing a quick Q&A with them. First up is Maddy Sheffer from our Boston office. Maddy was recently promoted to Senior Account Executive and is sharing some public relation insight as this month’s
Read More...Tomorrow’s a big day for the whole world. A time when we will all get together (Sorry, Russia) and celebrate our countries’ greatest athletes. If you are planning on talking about this big day on your personal account feel free – but if you are taking the talk on your company’s social media, you’ll have
Read More...Working at Regan Communications Group for our Summer Internship this summer has been nothing short of delightful and amazing. The impressive community opens their arms to interns and guides them through day-to-day life experience in the work field. Here are five things that we appreciated most from being interns this summer: 5 Things We Loved About
Read More...Social media is constantly evolving which means that social media for business and commerce is also constantly evolving as well. For example, when Youtube was first founded, you would see videos of kittens and double rainbows. Then we began hearing the language of, “hauls,” or “tutorials,” and reviews of the latest released games or electronics.
Read More...What is SEO? SEO stands for search engine optimization, a technique used to increase your website ranking on search engine result page (SERP). If you just recently built your website and are proactively searching for SEO tips for your strategy, you are might be frustrated by how much information is out there and wondering where
Read More...If you pay close attention to social media, you may find that many brands have teamed up with influencers on social media to achieve success. A case study on ASOS, a British online fashion and beauty store, shows that ASOS has reached a much larger audience after launching an influencer marketing campaign called #AccessAllAsos. Chloé, the well-known
Read More...Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently. Many
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