Why Brands Should Be Taking Advantage of Snapchat’s Geofilters

If you’re brand is looking for a new way to reach consumers, do away with the witty hashtags and create yourself  On-Demand Snapchat’s Geofilters. Introduced in February 2016, On-Demand Geofilters will help businesses and brands promote themselves and their activities through one of the top social media platforms with more than 100 million daily users.

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“Discover” What Just Changed on Snapchat

With such a large following of teens and 20-somethings, Snapchat is trying to stay up-to-date with the ever-changing world that is social media. This past week, Snapchat released their newest update to their loyal and addicted app-holders. The new look proves that the messaging app is becoming much more than six second disappearing pictures to

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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