Shooting Video on a Green Screen

  Green screen videos are nothing new. If you’ve ever watched the weather report on the news, you’ve seen a green screen at work. As the name suggests, a green screen is a green background used for video production. The green background can be replaced in post production with a cityscape, mountain range, graphics or

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What the MBTA needs to do

The past three weeks haven’t been kind to Massachusetts, with a record-setting winter in both snowfall and sub-freezing temperatures. Snow accumulation that would typically make up two or even three winters has fallen in less than a month. Not surprisingly, people are frustrated and taking those frustrations out on the Massachusetts Bay Transportation Authority (MBTA),

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I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the

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Girls Rule

There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does

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Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to

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Plan’s for President’s Day Weekend? Mark your calendar, because the 2015 Boston Wine Expo is back and better than ever at the Seaport Hotel & World Trade Center.

Boston Wine Expo is one of the country’s biggest and most respected celebrations of wine, food and culture and this year’s lineup includes wines from around the world, culinary tastings, reserve lounges and VIP experiences, interactive seminars, celebrity chef demonstrations, and more. Here’s a quick breakdown of what to expect: GRAND TASTING: The Grand Tasting gives guests

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Opening Day at Tony C’s Sports Bar and Grill: Facebook and Free Marketing

For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique

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What we can take away from the “Season of Giving”

As the holiday season draws to a close many of us are admittedly exhausted. After months of shopping, parties, preparation and wrapping, the whole season can seem a bit overwhelming and often far too materialistic. Luckily, at Regan, we were able get a firsthand look at what the true meaning of the season is through

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