How Facebook’s Latest ‘Reactions’ Will Affect Your Brand

This month, Facebook introduced their latest tool, Facebook Reactions, as an upgrade to the ‘like’ feature, where users can choose one of five additional emoji reactions, including ‘Love,’ ‘Haha,’ ‘Wow,’ ‘Sad’ and ‘Angry’ for Facebook content. With the addition of a variety of ‘reactions,’ users now have a much quicker and easier way to provide

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Update on Instagram’s New Algorithm

  Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently.   Many

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Who are you? Who is your target audience? How will they find out about you? Why should they care?

  We have a passion for helping clients develop and grow their Brand!!  Weather you are a product or service, big or small, local or national we work with you to achieve a competitive advantage for your brand. We believe in a process, and leveraging your strategic vision to achieve amazing results. Let’s find a

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Using Snap Chat to Market Effectively to Millennials

It’s no secret that Facebook, Twitter and Instagram are driving forces in social-media marketing initiatives. While they are still important players in building brand awareness, we cannot ignore new opportunities for communicating. I probably wasn’t the only one who initially viewed Snap Chat as a juvenile app, but the reality is that almost 20% of

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I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the

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Girls Rule

There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does

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