Here at Regan’s Boston office, Starbucks is a crowd favorite (we’re looking at you, Two Atlantic Ave.) So, when Starbucks recently unveiled their seasonal staple just a few weeks ago, we were excited to post to our Instagram accounts. You know, a classic photo with a splash of red holiday cup color against the cool
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With October coming to a close, November brings a season full of laughter and joy. This time of the year everyone is looking for the perfect Christmas photo. With the hustle and bustle of the holidays we sometimes forget our furry best friends. But Simon Malls have designated nights for owners to bring their four
Read More...This month, Facebook introduced their latest tool, Facebook Reactions, as an upgrade to the ‘like’ feature, where users can choose one of five additional emoji reactions, including ‘Love,’ ‘Haha,’ ‘Wow,’ ‘Sad’ and ‘Angry’ for Facebook content. With the addition of a variety of ‘reactions,’ users now have a much quicker and easier way to provide
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Two weeks ago Instagram published a blog post announcing that they were developing a new feed algorithm based on users’ personal interests, a similar technology that Facebook has already been using on our news feeds. The new algorithm isn’t effective yet, but it was tested out on a relatively small group recently. Many
Read More...We have a passion for helping clients develop and grow their Brand!! Weather you are a product or service, big or small, local or national we work with you to achieve a competitive advantage for your brand. We believe in a process, and leveraging your strategic vision to achieve amazing results. Let’s find a
Read More...Anytime a company is looking to rebrand, the transition needs to be done seamlessly and strategically. Keeping this process organized is a task in itself. Here are the top three things to make the changeover effectively: Don’t rush the process. Many will be excited and want to get the new design out there in
Read More...Whether lured by a touch of Hollywood as the setting of the 1988 film, Mystic Pizza, or the promise of a charming seaside New England escape, Mystic, Connecticut is a popular destination for thousands of tourists from all over the world each summer. And what better place for tourists to stay than the historic Inn
Read More...It’s no secret that Facebook, Twitter and Instagram are driving forces in social-media marketing initiatives. While they are still important players in building brand awareness, we cannot ignore new opportunities for communicating. I probably wasn’t the only one who initially viewed Snap Chat as a juvenile app, but the reality is that almost 20% of
Read More...Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the
Read More...There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does
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