Public Relations

Public Relations

At Regan Communications Group, public relations is not an add-on — it is the foundation of who we are. For more than four decades, Regan has blended trusted media relationships, strategic storytelling, and an integrated communications philosophy to deliver the kind of visibility that can’t be bought: front-page features, national broadcast interviews, and high-impact narratives that shape public perception and drive real results.

Founded in 1984, Regan Communications Group has grown into New England’s largest privately held public relations firm and one of the largest independently owned PR agencies in the United States. With offices across Boston, Cape Cod, Providence, Connecticut, New York, Washington D.C., Charleston, and Florida, we support more than 200 clients across industries, including government, politics, healthcare, finance, legal, arts and culture, education, hospitality, nonprofits, and major lifestyle brands.

Regan and its leadership are regularly featured in the press. Founder and CEO George K. Regan, Jr. has been profiled in publications such as Boston Man Magazine and recognized among Boston Magazine’s “150 Most Influential Bostonians.” Our clients also frequently appear in The Boston Globe, Forbes, USA Today, NBC, CBS, The Providence Journal, and leading industry trade outlets — often through campaigns led by our PR team.

What Our Public Relations Team Delivers

Every organization has a story, but not every organization knows how to tell it. Our job is to unlock that story, refine it, and deliver it in strategically designed ways that move audiences — whether they are consumers, donors, legislators, investors, or local communities.

Our core PR capabilities include:

  • Strategic communications and narrative development

  • Earned media and media relations

  • Thought leadership and executive visibility

  • Event PR and brand activation support

  • Issues and crisis communications

  • Integrated PR campaigns connected to digital, social, and creative services

From large-scale nonprofits to national consumer brands and regional institutions, Regan builds communication programs that meet real business objectives — from increasing enrollment, driving donations, and growing membership to enhancing reputation, launching major initiatives, and elevating brand awareness.

Strategic Communications & Message Development

Every successful PR strategy begins with clarity. Our team works closely with leadership, internal stakeholders, and cross-functional teams to shape a clear and compelling narrative that stands out in crowded markets.

We begin with a comprehensive communications audit to evaluate your current messaging, media presence, audience insights, and long-term goals. From there, we develop messaging frameworks, story pillars, talking points, and audience-specific positioning.

Because Regan is a fully integrated agency, your story is aligned across channels — public relations, social media, digital marketing, advertising, creative, and internal communications — ensuring your brand speaks with one powerful, unified voice.

Media Relations & Earned Media

Media is in our DNA. Regan was built on strong relationships with journalists, producers, editors, bookers, bloggers, and digital storytellers across the country.

We understand how the news cycle works, what reporters need, how producers think, and why certain stories resonate. Our media relations team excels at:

  • Developing pitch angles and newsworthy storylines

  • Writing press materials (press releases, advisories, statements, bios)

  • Building targeted media lists

  • Conducting personalized outreach to local, regional, and national outlets

  • Preparing spokespeople for interviews

  • Supporting on-site press events, media days, and announcements

  • Monitoring and measuring coverage, sentiment, and message pull-through

Regan has been profiled by major communications industry outlets, including PRWeek and 10BestPR, for its long-standing ability to secure significant local and national coverage.

Our client work has appeared in top-tier media such as:

  • The Boston Globe

  • USA Today

  • Associated Press

  • Forbes

  • CNBC

  • The New York Times

  • The Today Show

  • NBC Nightly News

  • CBS Mornings

  • Boston Business Journal

  • Chronicle (WCVB)

  • The Providence Journal

This reach and credibility translate into powerful, lasting visibility for our partners.

Thought Leadership & Executive Visibility

Executives and experts are most influential when they are visible. We help elevate leaders into respected industry voices through:

  • Published op-eds, bylines, and commentary

  • Interviews and expert insights in business, lifestyle, and trade outlets

  • Speaker placements at conferences and panel discussions

  • Recognition through awards, honors, and leadership lists

  • Thought leadership content series for LinkedIn, blogs, newsletters, and professional platforms

Our team works to position executives as trusted, future-focused leaders whose ideas shape conversations in their industries.

Event PR & Campaign Amplification

Regan specializes in turning events into headline-driving moments.

We manage press outreach, interviews, celebrity participation, red carpet arrivals, on-site media coordination, and post-event coverage for a variety of high-profile events, including galas, fundraisers, award ceremonies, grand openings, film premieres, restaurant launches, community celebrations, and institutional milestones.

Examples of Our Event Coverage & Amplification

  • Boston Arts Academy Foundation (BAAF):
    Regan has provided multi-year PR support for BAAF’s capital campaign, major fundraisers, and signature Honors events featuring world-renowned performers and honorees. Coverage has included The Boston Globe’s reporting on the annual Honors celebration featuring Johnny Gill and Donnie Wahlberg. BAAF’s successful six-year “Building Our Future” campaign — surpassing $35 million — has been prominently highlighted in regional media.

  • Museums & Cultural Institutions:
    The Concord Museum’s national recognition as the top “Small Town Museum” in the country by USA Today was amplified through a multi-week PR and social media strategy led by Regan.

  • Hospitality & Retail Events:
    From restaurant openings to seasonal retail promotions, Regan supports media previews, influencer engagement, and community storytelling that boosts foot traffic and visibility.

These campaigns demonstrate how we connect story, media, and experience into a unified narrative that resonates beyond the event itself.

Issues & Crisis Communications

Reputation is earned every day — and can be tested in an instant. Regan’s crisis communications division is one of the most experienced in New England, helping organizations prepare for and navigate high-risk situations including:

  • Employee or leadership issues

  • Regulatory matters

  • Community controversies or public disputes

  • Crisis-level customer service issues

  • Health, safety, or compliance incidents

  • Social media challenges and viral moments

Our team provides proactive crisis planning as well as rapid-response counsel, ensuring transparency, credibility, and trust are maintained throughout the process.

Who We Serve

Regan partners with organizations across sectors, including:

  • Arts, Culture & Education — including schools, universities, foundations, and museums

  • Healthcare & Life Sciences — hospital systems, practices, health-tech innovators

  • Financial & Professional Services — banks, investment firms, law firms, advisors

  • Hospitality, Travel & Tourism — hotels, restaurants, retail destinations, attractions

  • Nonprofits & Advocacy Organizations — community groups, philanthropy initiatives, social impact programs

  • Corporate, Consumer & Lifestyle Brands — regional and national businesses across industries

In every category, our focus is on measurable results: stronger reputation, broader visibility, and deeper engagement.

Why Choose Regan for Public Relations?

  • More than 40 years of unmatched experience in media, storytelling, and reputation strategy

  • National media relationships that open doors for clients long before a pitch is ever sent

  • A track record of headline-driving results for institutions, nonprofits, and brands

  • Integrated capabilities, ensuring that PR works seamlessly with social media, digital, creative, and advertising

  • A reputation for responsiveness, realism, and results — the qualities clients trust most

Let’s Tell Your Story

Whether you’re launching a new initiative, elevating your brand, amplifying a campaign, or preparing for what’s next, Regan Communications Group is ready to help.

Share your goals — and we’ll build a public relations program that gets you in front of the right people, in the right places, at the right time.

Contact Regan Communications Group to begin the conversation.