RICELAND FOODS

HOLIDAY AMBASSADOR CAMPAIGN

Regan Communications Group (RCG) Charleston initiated a sponsored influencer marketing campaign for Riceland Foods in Charleston, SC and Greenville, SC. The campaign goal was to promote Riceland Foods holiday gift boxes via tastemakers, chefs and social media influencers in both markets. The campaign resulted in thousands of impressions, multiple holiday gift box purchases on the localized CTAs and increased local awareness of the brand in both markets.