New Balance has announced a long-term partnership with the New England Patriots, becoming the Official and Exclusive Athletic Footwear and Apparel provider for both the team and Gillette Stadium.
At the center of the partnership is a new, state-of-the-art performance facility in Foxborough. Set to open this spring, the 160,000-square-foot New Balance Athletics Center will serve as a fully integrated training campus, combining strength, conditioning, recovery, and performance innovation. Adjacent practice areas will be branded as New Balance Practice Fields.
The collaboration extends beyond performance, with New Balance also serving as the Presenting Sponsor of Patriots Training Camp and supporting player development throughout the season.
As a Cornerstone Partner of the Patriots Foundation, New Balance will also help expand youth football initiatives across New England. The partnership will focus on increasing access and participation in both tackle and flag football, reinforcing a shared commitment to community impact and the next generation of athletes.
New Balance branding will be featured throughout the stadium, training facilities, and across the Patriots’ digital and media platforms, with additional details expected ahead of the 2026 NFL season.
