As publicists our job is to figure out what public relations means to each client; to look at the product or service they are hoping to promote and establish goals we will work with the client to meet; and whenever possible, to develop effective, fun ways to meet those goals. We have had the good
Read More...Like thousands of other Bostonians, many Reganites are hitting up the season’s hottest concert, Jay-Z and Justin Timberlake, this weekend at Fenway Park. While it’s hard to focus on anything other than how JT will look in person or if Bey will make an appearance on stage, first thing’s first: the “pre-game.” And given our
Read More...It’s a fact: September issues are huge revenue boosters and can secure media budgets for almost a full calendar year. Princess Diana was recently announced as the September issue cover-girl of Vanity Fair and its contents will include an account of her love affair with a Pakistani heart surgeon, which supposedly occurred over 16 years
Read More...On July 18, 2013, I sat amongst a sea of over 750 red t-shirts, eating a Friendly’s ice cream sundae cup and basking in a few moments of relaxation. It was the fifth day of a 100 degree heat wave, but somehow the humidity that clung to the air disappeared as the countdown to achieving
Read More...You wouldn’t think it, but Bostonians do love their country music – now, they have a go-to bar to get their fix. While the Cask ‘n Flagon by Fenway has always been a great sports bar to grab some beers and catch a Red Sox game, it is now giving patrons another reason to stop
Read More...Like most public relations professionals, I began my career as an intern. As the summer comes to an end (sigh) and fall interns begin, I put together five tips to guide them through their internship. Read the local papers: It is important to know what is going on in the world and how it can/will impact clients.
Read More...Since founding the company in 1984, we’ve worked hard to develop the all-star lineup of clients who have helped us become the largest privately owned public relations firm in New England and one of the top PR firms in the nation. But we’re much more than a traditional PR firm. We’ve changed with the industry
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