What do dinosaurs, fossils, gems, shopping, antiques, and a museum all have in common? If you are in Oakdale, Connecticut, just follow the giant dinosaur to figure it out. Nature’s Art Village is a 75 acre property with 12,000 feet of retail shops, an outdoor dinosaur park, indoor children’s activity center, antiques marketplace, and a museum. The brainchild of Roger and Linda Philips is a tourist attraction like no other.
Quinn & Hary is the Agency of Record for Nature’s Art Village. In that capacity, Q&H designs all of their print advertising, coordinates all media buys, and recently designed and launched NaturesArtVillage.com. The website launch comes at the beginning of their busy season, which was kicked off by the always popular annual dinosaur egg hunt. This year, the egg hunt sold out more than a week in advance.
For an agency focused on branding and communications, Nature’s Art Village poses an interesting challenge. The goal is to take several businesses that wouldn’t necessarily fit together and market them as a cohesive brand. This relationship allows us to use our creative knowledge to tell the Nature’s Art story to consumer through a variety of mediums.
Q&H went through several rounds of changes for the website site map before the “puzzle” made sense. Just as customers need to find their way around Nature’s Art Village, they needed a specific roadmap to find their way on the site. Once the map was clear, it provided a visually pleasing design that really explains who Nature’s Art Village is.
Since the launch of the new website, traffic has more than doubled compared to the statistics for the same time frame last year. Organic searches have also spiked which is a clear sign of a better mouse trap. Through a visually appealing aesthetic, enticing use of photography to highlight the Village’s five tourism destinations, and the proper use of technology and SEO, NaturesArtVillage.com is pacing to hit over 1 million page views over the course of the next 12 months.
–Quinn & Hary Marketing
