MARKETING & MEDIA

Regan Marketing & Media is a division of Regan Communications Group that plans, buys, tracks and optimizes all types of traditional, social and digital media. What sets us apart is our deeply experienced team that personally manages every project.

Working directly with each client, we bring strategy, creative and communications together to deliver ideas that move consumers. Strong brands are built from an integrated approach that includes every aspect of communications and consumer experience. From brand strategy and positioning, to advertising, media planning to public relations, our work is a direct result of the strategy that initiates it. We provide valuable insight while offering inspiration for outstanding creative. It’s all about enabling our clients to reach their goals.

Digital Media

Search, display, email and social media are tools that we often use to deliver compelling campaigns that help increase our clients’ reach, awareness, engagement and customer retention.

Paid Search

A powerful tool that places your brand and products in front of prospects at the exact moment they’re ready to make a decision or purchase. Real-time data can be used to refine your messaging immediately.

Content Marketing

Often it’s important to combine direct promotion with a targeted media strategy. One form is content marketing, also called native advertising, which can successfully showcase your company or product.

Traditional Media

TV, radio, print and out-of-home media are entrenched in the lives of most consumers and play important roles in our media strategies.

Sponsorships

We have strong expertise in using the power of consumer passions that allow you to co-brand your product or company with sports teams, the arts and everything in between.

julie kahn_regan marketing and media

Julie Kahn comes to Regan from Entercom Boston, where she spent the past 13 of her 34 years in radio from Chicago to San Francisco to Boston, overseeing seven stations, including WEEI and WAAF-FM and serving as Senior Vice President for New England. She serves on the Board of Directors of the Positive Coaching Alliance, is a trustee for Suffolk University and the Sports Museum of New England, sits on the Boston Chapter Board of the National Sports Marketing Network, is an elected member of the Massachusetts Women’s Forum and a board member of Jewish National Fund.

Julie has been recognized as one of the “Best Managers in Radio” and one of the “50 Most Influential Women in Radio” by Radio Ink Magazine, as well as one of the “100 People Who Run This Town” and one of the “50 Most Powerful Women in Boston” by Boston magazine. While at Entercom, the New England market stations she oversaw raised over $25 million for the Jimmy Fund, the Greater Boston Food Bank and the Franciscan Hospital for Children, and many other organizations. She has a Bachelor of Arts in English Literature from the University of Michigan and a combined JD/M.B.A. from Northwestern University and has completed executive education programs at both the Harvard Business School and the MIT/Sloan School of Management.

Mary StengelVice President/Brand and Media Strategy

Mary Stengel has over 20 years of experience in client management, where she gained expertise in all forms of media and brand strategy and just about every other form of marketing communications that it takes to solve clients’ problems.

Mary brings extensive experience in the following disciplines: account management, brand research and analysis, brand positioning, brand strategy development, creative development, brand promotions, marketing plan development, media strategy, media planning and buying, budget management, and interactive strategies.

Her broad range of experience includes advertising at Arnold Worldwide, brand marketing for Anheuser-Busch Inc. and Coca-Cola USA, global online retail marketing for Hasbro, Inc., consumer research at Information Resources Inc. She also led branding initiatives for Mass Bay Community College, University of Rhode Island and Pace University. Mary received her Bachelor of Science in Economics from the University of Wisconsin, Madison, Wisconsin.