Do you sometimes feel that public relations is portraying one image of your firm, while marketing is showing another?
Many companies are facing this challenge and many more. One way to maximize your dollars while building awareness for your company’s products and services is to integrate your marketing and public relations programs.
The National Coast Guard Museum turned to Quinn & Hary Marketing to manage their public relations and social media, as well as create a website that would generate greater public awareness and act as an avenue for fundraising. After extensive research and discovery, we orchestrated on all cylinders, initiating a series of press announcements that garnered local, regional and national coverage, i.e. The Wall Street Journal, Boston.com, Associated Press, The Day and The Hartford Courant, and launched a creative multi-purpose website: www.coastguardmuseum.org with social media platforms.
The end result was a successful multi-faceted campaign that catapulted the client closer to its initial fundraising goal of $1 million by Labor Day and positioned the client for greater fundraising success in the future, leading to an official groundbreaking in May 2014 and grand opening in 2017.
In order to maximize your business value, it is important to integrate your public relations and marketing and develop campaigns that maintain a consistent look and feel throughout. Be sure to carefully tailor your efforts to your audience. To learn more about the National Coast Guard Museum, visit www.coastguardmuseum.org.
-Quinn & Hary Marketing
