KRIPALU CENTER FOR YOGA & HEALTH
Regan Communications Group (RCG) has a longstanding relationship with Kripalu Center for Yoga & Health, the nation’s largest yoga retreat center based in Stockbridge, MA. With the goal of raising awareness of the brand on local and national levels RCG worked tirelessly to secure top-tier coverage for Kripalu in lifestyle, wellness and travel media. RCG created an all-inclusive media campaign including a series of bi-annual media trips, booking interviews for Kripalu’s first female CEO, Dr. Barbara Vacarr as well as promoting the launch of the organization’s new cookbook, . RCG has secured coverage in national outlets including Health, Town & Country, Yoga Journal, Real Simple, Prevention, ABC News, Forbes, People and Mind Body Green. Additionally, RCG secured coverage in local outlets including Berkshire Magazine, The Berkshire Eagle, Yankee Magazine and Boston Magazine.