INFLUENCER MARKETING

Harness the power of influencers, advocates, ambassadors, and loyalists who people trust.

RCG creates and executes on-brand influencer campaigns, which enable our clients to engage and activate a curated list of influential individuals to create compelling social media content. These campaigns position our clients’ products or offerings in an appealing way. By connecting brands with top content creators, we’re able to bring a new interactive kind of awareness to businesses.

Our advanced influencer marketing platform allows us to create a strategy, identify the most influential partners, manage campaigns, and provide real-time reports that highlight engagements, impressions, clicks and conversions.

The Influencer Workflow

1

IDENTIFY

influencers who are authentic and relevant to your brand and will maximize results

2

ACTIVATE

each persona of influencers to create, amplify or submit content for your brand

3

NOTIFY

influencers at the right time and via the right method in an automated way

4

INCENTIVIZE

influencers via product, promo codes, experiences or cash payment

5

MEASURE

the full lifecycle of an influencer activation including impressions, engagements, clicks and conversions